Event Pro Resolutions: 3 Reasons to Explore New Networking Circles
Event professionals will often use this year-end wrap-up time to reflect upon successes and failures. You’ll likely be looking for new strategies and improvements that you can implement into your plans for 2023 that bring results in new clients, new industry relationships, and new opportunities. Be sure to add networking to your list of resolutions. […]
Copywriting for Event Pros: 5 Tips for Crafting Language That Converts
New York event planners are generally wizards at coming up with creative ideas, event themes, and design elements. But what about content? Are you as confident in your ability to draft resonating messages and copywriting that engages as you intend? From event invitations and social media posts to email marketing strategies and blogs, make sure […]
Marketing & Sales: How to Land More Corporate Events in 2023
Part of your business goals for 2023 might include strategies for landing more corporate event clients. From corporate conferences to brand and product launches, there are sales and marketing techniques the top professionals in New York City leverage to boost how many new deals they close. And if your sales and marketing strategy needs improvement, […]
4 Tips for Promoting Your Charitable Event
Do you have some big charitable events on the books? Are you brainstorming for event planning tips for an upcoming fundraising gala? If you do, this is the must-read roster of marketing tips you need to see. Today, we’ll share results-driven insights and ideas event planners can use to boost engagement and donations and ensure […]
Why Networking Events Are Mission-Critical for Event Planners
When you’re not busy planning New York conferences, bar/bat mitzvahs, weddings, or corporate events, you should be attending networking events as a guest. When all you do every day is plan events and organize celebrations, sometimes, the last you want to do is attend an event. But networking and professional business gatherings are mission-critical for […]
15 Do’s & Don’ts When It Comes to Email Marketing
When it comes to marketing for your event planning business, the rules are constantly changing. The goalposts always shift, making it harder to keep up with an effective strategy. And this dynamic applies to email marketing most of all. Should you use fun emojis in your subject line or not? Should you incorporate videos, or […]
How Today’s Event Planners Are Improving Attendee Engagement
Attendee engagement and your ability as an event planner to improve it will ultimately determine the success or failure of your event. The venue, lighting, and buffet won’t matter if your event guests aren’t having fun, gaining knowledge, or perceiving their attendance as valuable to them. So, how can you make sure your event attendees […]
Growing Your Event Planning Business? 3 Logistics to Consider
We’re getting ready to close out another successful year, which means it’s also time to start thinking about 2023. The goals and objectives you might have for your event planning business won’t matter if you’re not also planning the logistics of growth and scaling. You know where you want your business to be, and you […]
Improve Your Presence Online with These 5 Tips
If New York event planners learned one thing from the past few years of event planning, it’s the mission-critical importance of having a strong online presence. Reaching and engaging colleagues, client prospects, and event attendees is essential for business success. And there are always new insights to help improve your online efforts. Here is some […]
Guests Yawning? 6 Ways to Avoid Corporate Event Boredom
Whether you’re planning a corporate meeting, product launch, brand introduction, or training, corporate events require unique approaches to attendee engagement. As an event planner, you’ll want to incorporate great strategies that keep your guests plugged in throughout the entirety of your event. And here are a few event planning ideas for inspiration as you continue […]