How to Make Sure You Have the Right Audiovisual Partner for the Event
Event planners know the importance of vetting every potential event partner, from the venue to the photographer and everyone in between. But in today’s event market, choosing the right audiovisual partner might be one of the most important decisions you make. Here are insights for New York event planners who are looking to make sure […]
4 Tips for Capturing the Perfect Event Footage for Your Marketing Plan
As you prepare for your upcoming event, don’t forget to strategize a plan for capturing the best footage. You can use the sights and sounds of this event to share the excitement across supporting social media platforms as well as for landing repeat and new event client business. And building a portfolio is essential for […]
6 Benefits of Attending Networking Events to Promote Your Business
We often talk about the importance of business networking and how crucial it is for New York event planners to attend networking events. And yes, we’re still talking about it, well, because it’s just that critical to your success. No one event planner can succeed in a silo without the strategic relationships and connections of […]
Keynote Speaker Bail? How to Find a Last-Minute Replacement
You’ve been there before. Your event planning is smooth sailing, and all the details are falling into place for the corporate event. The catering is on point. The venue representatives are on their game. And you’re in the home stretch in the week or few days before the big day. But then you get word […]
Get More Mileage Out of Your Content
Let’s talk about content. As a New York event planner, you’re always looking for marketing insights and new ways to increase brand awareness. Of course, you might already have social media posting schedules, newsletters, and blogs in place, too. But are you really getting all the valuable mileage out of your current content strategy? If […]
The Increasing Value of the Small Event
Yes, as an event planner, you’re always looking to land the big fish clients and brands in need of big corporate events and conferences. But don’t discount the value of the small event either. There is a growing trend, partially inspired by the pandemic, where getting together in person doesn’t need to be the big, […]
Need to Hire? What Event Planners Should Be Looking for in a Candidate
One of the most significant growing pains you’ll experience when leading a New York event planning business is hiring. And today’s job market is incredibly competitive, with companies and brands vying for the best position to attract top talent. When you’re ready to hire, whether it’s another event planner professional or a more supportive role […]
Event Planning Through a Lens of Diversity & Inclusion
Diversity, equity, and inclusion are no longer nice-to-have strategies. Today’s businesses need to have DEI strategies. And event planning companies are no exception. There is a movement across the events industry to adopt more diverse and inclusive practices into your planning. Convention and visitor bureaus all across the country are expanding to attract more diverse […]
5 Virtual Event Ideas to Incorporate into Your Next Online Event
With so many of today’s events going hybrid, it’s important that New York event planners always have fresh ideas to incorporate into the virtual side of your event. Whether it’s an entirely online engagement for a corporate client or a hybrid online element of your in-person event, you’ll always be looking for new and fun […]
Virtual Event Planning? 5 Reasons to Have a Virtual Host
New York event planners are exploring virtual events more and more. Either as stand-alone engagements or as hybrid elements of an in-person engagement, virtual event planning is likely going to stick around. You might be looking to find new ways to improve how your virtual events work for your clients. And having a virtual host […]