Tapping Into NYC’s Corporate Event Market: How to Win Big Clients in 2025
Broadway isn’t the only reason New York City is the City of Dreams, and the nightlife isn’t the only reason it’s the City That Never Sleeps. Ambitious go-getters instinctively flock to NYC, where they hustle and put in long hours to make it big. NYC event planners are no exception. A roster chockful of big, […]
2025 Digital Marketing Strategies to Fill Your NYC Event Calendars
New York event planners, you already know the competition is fierce. One minute your inbox is quiet. The next, every corporate client in Manhattan wants a high-end gala yesterday. The secret to keeping your event calendar full in 2025? Mastering digital marketing like a pro. From riding the latest email marketing trends to partnering with […]
The Art of Storytelling in Event Marketing: The Power of Event Case Studies
Every event planner has that one event. The one where everything went perfectly. The client was thrilled, the attendees raved, and you somehow managed to make magic happen despite last-minute hiccups. But here’s the million-dollar question. Are you leveraging that success to bring in your next big client? Storytelling in event marketing isn’t just about […]
7 Proven Ways to Get More Corporate Event Clients for Your Event Planning Business
If you’re like many NYC event planners, you got your start planning family events such as weddings, birthday parties, and bat mitzvahs. There’s plenty of satisfaction and event business opportunities to be had in making life’s special moments unforgettable, too. But the approach for landing corporate event clients requires a different playbook. And NYC event […]
11 Lead-Generation Tactics for NYC Event Planners
If a tree falls in the forest (or woods) and there’s no one there to hear it, it doesn’t matter. In the same way, if the events you planned last year were outstanding, it hardly matters if you don’t have a bucketful of prospects that will lead to more events. In other words, being an […]
How to Turn One Successful Event Into a Stream of Event Referrals
The big event went off without a hitch. When you saw the client smiling from ear to ear, you knew you nailed it. But you want more than a pat on the shoulder. You want your triumph to lead to gobs of event referrals. In this article, we pour over all the ways NYC event […]
7 Ways to Stand Out at Event Industry Networking Events
A library worth of event planning resources, a tax advisor’s hourly rate, and ads to break into luxe event planning. These items will cost you a tall stack of Benjamin’s. But you can get them and more resources a budding NYC event planner needs for a steal if you have the support of a strong […]
5 Lead Magnets Event Planners Can Use to Attract More Clients
Planning stellar events is only one piece of the success puzzle when it comes to growing a thriving NYC event planning business. You also need to constantly move potential clients through your sales funnel. And to do that you need a steady stream of new leads. Lead magnets are powerful marketing tools that, once created, […]
5 Social Media Strategies to Make Your Event Go Viral
Most event planners dream of making their event go viral. The massive reach, explosive brand recognition, and the street cred that go along with marketing a viral event are powerful temptations to do everything you can to “go viral.” But here’s the thing: event planners don’t make events go viral. Attendees and social media users […]
Why the One-Size-Fits-All Events Packages Won’t Work in 2025
If you’ve scrolled through Facebook lately, you have probably seen ads for a litany of made-to-order products. You can order a “painting” of yourself outfitted like a medieval duchess. Gift your newly engaged sister a Christmas ornament that depicts her and her betrothed as frolicking elves. You can even put your cat’s face on a […]