5 Collaborations That Can Expand Your Event Planning Business
An old-timey English poet once famously said, “No event planner is an island” or something like that. We think this 16th-century sage was referring to the variety of collaborations that are essential to successful event planning. Because whether your specialty is planning elaborate weddings, charity galas, or a good old-fashioned jousting event, partnering with others […]
7 Ways to Stand Out at Event Industry Networking Events
A library worth of event planning resources, a tax advisor’s hourly rate, and ads to break into luxe event planning. These items will cost you a tall stack of Benjamin’s. But you can get them and more resources a budding NYC event planner needs for a steal if you have the support of a strong […]
5 Lead Magnets Event Planners Can Use to Attract More Clients
Planning stellar events is only one piece of the success puzzle when it comes to growing a thriving NYC event planning business. You also need to constantly move potential clients through your sales funnel. And to do that you need a steady stream of new leads. Lead magnets are powerful marketing tools that, once created, […]
6 Reasons Networking Continues to Be Red-Hot for NYC Event Planners
When the temps start falling in NYC, it gets harder to push yourself out the door unless it’s absolutely necessary, such as for a cinnamon roll from Modern Bread & Bagel. You know, important stuff. Other things, like schlepping over to the First Friday meeting at your local chamber, seem much less important when freezing […]
5 Proven Strategies to Build Your Event Planning Brand
Breaking into the event world and making a name for yourself in NYC can be challenging. As one of the biggest markets for event planners, New York City offers both unlimited potential for growth and serious competition. So, what can you do to stand out from the crowd? Try these five proven event strategies to […]
Building a Referral Network in NYC: Marketing Tips for Event Planners
Imagine waking in the morning to a slew of emails and texts from potential clients inquiring about your event planning services. Picture sipping your Americano from Bird & Branch, and your phone is blowing up with new clients. It may seem like a far-fetched dream now, but it could be your reality when you build […]
The Event Planner Expo 2024: Let the Countdown Begin!
Get ready for the most thrilling and highly anticipated event of the year for event professionals—The Event Planner Expo 2024, happening October 15th–17th in New York City! This three-day, action-packed conference brings together the brightest minds in the event and hospitality industries. So, if you’re passionate about events, networking, and upping your game, this is […]
Top Networking Tips for Event Planners Looking to Grow Their Business in NYC
New York City is one of the most competitive markets in the event planning industry, and growing your business here requires more than just talent and expertise—it requires strategic networking. With countless opportunities to connect, collaborate, and engage, building a strong professional network around your business is essential for standing out in the Big Apple. […]
Seasonal Marketing Strategies for Event Planners in NYC: Capitalizing on the City’s Calendar
New York City is a hub of activity year-round, but certain seasons bring unique opportunities for event planners to shine. From the festive holiday season to the vibrant energy of summer, understanding how to align your marketing strategies with the city’s calendar can help you land more bookings and boost your visibility. From NYFW and […]
15 Networking Strategies When Attending The Event Planner Expo 2024
It’ll be here before you know it – The Event Planner Expo 2024 is just around the corner. Do you have your tickets yet? More importantly, are you ready for the high-energy networking opportunities? This isn’t your average, run-of-the-mill conference. It’s NYC’s premier conference for the events and hospitality industry. And it calls for next-level […]