Email Marketing Mistakes to Avoid
Trying to keep up with the latest email marketing best practices can kind of feel like you’re trying to wrangle cats. There’s so much “advice” out there, only crowding the space and making it hard to discern which tactics are the most effective. Event planners can rely on email marketing campaigns to solicit new clients, […]
Event Planners Are Exploring the Benefits of Podcasts
Event planners will use this New Year time to often review data and metrics about their marketing plans. The idea is to spot areas of improvement and trends that warrant new strategies in the new year. And for some, those improvements come in the form of new marketing channels altogether. In 2023, prepare to see […]
Marketing & Sales: How to Land More Corporate Events in 2023
Part of your business goals for 2023 might include strategies for landing more corporate event clients. From corporate conferences to brand and product launches, there are sales and marketing techniques the top professionals in New York City leverage to boost how many new deals they close. And if your sales and marketing strategy needs improvement, […]
4 Tips for Promoting Your Charitable Event
Do you have some big charitable events on the books? Are you brainstorming for event planning tips for an upcoming fundraising gala? If you do, this is the must-read roster of marketing tips you need to see. Today, we’ll share results-driven insights and ideas event planners can use to boost engagement and donations and ensure […]
Cold Calling for Success: An Event Planner’s Guide to Landing Clients
How are your cold-calling skills? Do you feel you could be landing more New York conference and event clients if you could just improve your pitch? And with all the so-called advice out there suggesting that cold-calling is dead, should you be eliminating it from your sales process altogether? There are a lot of questions […]
What Types of Events Are Making a Huge Comeback Right Now?
As a New York event planner, you know and understand the roller coaster our industry experienced in recent years. But there is a massive comeback movement of all kinds of events. And you have a unique opportunity to expand your planning services to include these types of resurging events and conferences. Get inspired and tap […]
4 Signs You’re Ready to Hire Another Event Planner into Your Business
Some event planning professionals start their entrepreneurial journey as solopreneurs. You might be on such a journey now, taking on all the business responsibilities of landing new clients, marketing, event planning, and operations. And while you might be able to sustain that pace of work in the beginning, there will come a point when you […]
15 Do’s & Don’ts When It Comes to Email Marketing
When it comes to marketing for your event planning business, the rules are constantly changing. The goalposts always shift, making it harder to keep up with an effective strategy. And this dynamic applies to email marketing most of all. Should you use fun emojis in your subject line or not? Should you incorporate videos, or […]
How to Make Sure You Have the Right Audiovisual Partner for the Event
Event planners know the importance of vetting every potential event partner, from the venue to the photographer and everyone in between. But in today’s event market, choosing the right audiovisual partner might be one of the most important decisions you make. Here are insights for New York event planners who are looking to make sure […]
Go Africa Carnival Is a Must-Experience Event!
If you’re looking for an incredibly authentic and immersive cultural experience, block off your calendar for July 16th. The Go Africa Carnival is coming to New York City, and it’s going to be an amazing festival this year. The Go Africa Network, Inc., a non-profit organization dedicated to supporting the development, education, and cultural initiatives […]