The Event Marketing Blueprint for DJs, Florists, and Creatives
Learn how DJs, florists, and creatives can market smarter in 2026. Build your brand, grow your network, and find new opportunities at The Event Planner Expo 2026.
Using “Main Character Energy” to Market Your Event’s VIP Experience
Discover how to channel “main character energy” in your VIP marketing to transform your event into a headline worthy narrative that guests can’t wait for.
Swipe Up, Show Up: Build Instagram Story Funnels That Drive RSVP’s
Instagram Stories can be so much more than behind-the-scenes footage and morning coffee shots. For savvy event marketers, they’re a high-converting funnel disguised as a social scroll. Stories capitalize on urgency, FOMO, and bite-sized content, the exact trifecta that moves viewers from casual followers to confirmed attendees. Here’s how you can build incredible IG story […]
Get Them to Buy Now: Mastering FOMO for High-Impact Event Marketing
In a city like New York, where everyone’s calendar is packed and competition for attention is fierce, you’re not just planning an event—you’re marketing an experience. And if that experience doesn’t feel urgent, exclusive, or can’t-miss? You risk losing your audience before they even click “Buy.” That’s where FOMO—fear of missing out—becomes a tool, not […]