Top 18 Corporate Event Trends for NYC Event Planners
Struggling to keep your NYC corporate events fresh? Feel like your corp event guests are yawning? You’re not alone. Attendee expectations are higher than ever right now. And the same old cocktail receptions and keynote speakers won’t cut it. The pressure is on to deliver high-energy, immersive (and uber-memorable) experiences that keep corporate event guests […]
How to Diversify Your Revenue Streams as an Event Planner
You’re an event planner first. There’s no questioning that. But it doesn’t mean you can’t be diversifying your event planning talents in new ways to create innovative revenue streams for your business. In fact, there are more opportunities than you know to grow in events-adjacent directions. And since you only have enough hours in the […]
Proven Event Marketing Strategies to Sell Out Tickets Every Time
You’ve planned an incredible event. The lineup is solid, the venue is perfect, and the experience will be unforgettable. But none of that matters if the seats are empty. To sell tickets, you need to do more than just put up a registration page and hope for the best. To pack the room and create […]
19 Ways to Build a Strong Event Planning Team That Laughs in the Face of Stress
The entertainment showed up blitzed. Attendees are circling the block because the new parking garage was closed by officials due to building code violations. And to top it off, the catering company underestimated how much food you’d need, and the tacos are running dangerously low. How’s your event team holding up? It’s no wonder The […]
5 Time Management Hacks for Event Planners
If event planning has you feeling like The White Rabbit from Alice’s Adventures in Wonderland, then it’s time to revisit your time management skills. Planning your time with the same gusto and expertise with which you plan events will improve all areas of your life. Professionally, you’ll meet all of your deadlines while still finding […]
7 Essentials to Scale Your Event Planning Business in 2025
Your event planning business had a good year in 2024, but you want more. Maybe there was a time when you dreamed of being where you are now. However, you know that stagnating — especially in New York — will ultimately make your event planning business lose its edge. Stay competitive and keep the event […]
Creating Shareable Content for Events: Insights for Viral Campaigns
A packed house is the best compliment an NYC event planner can get. You’ve been busting your hump to plan the kind of stellar event that will have them busting down the doors to attend. But you know it’s all for naught if you don’t have great content for events and a killer marketing campaign […]
6 Tips to Irresistible Limited-Time Offers for NYC Event Planners
FOMO is real. And you have a collection of photos on your phone to prove that FOMO leads to great things. Let FOMO do more for you than those deliciously bad decisions you made last Saturday. Capitalize on the fear of missing out by skillfully using limited-time offers in your event marketing strategy. Limited-time offers […]
5 Surefire Influencer Marketing Trends for NYC Event Planners in 2025
Are you still wondering which basket to put your marketing eggs into this year? Consider that the latest influencer marketing trends below represent a massive market size, to the tune of an estimated $32.55 billion for 2025. In short, influencers have a lot of clout among consumers. Savvy NYC event planners would be wise to […]
Seasonal Marketing Strategies for NYC Event Planners in 2025
Roosevelt Field Mall has Black Friday. Chelsea Market has Small Business Saturday. Even the largest online marketplace, Amazon, has two yearly Prime Day sales events around which to market their wares. No doubt, the retail space has clinched the art of seasonal marketing strategies. But tapping into the power of the Earth’s rotation isn’t just […]