How to Mix Music, Comedy, & Art for Dynamic Event Entertainment
You’ve heard it said that variety is the spice of life; the same holds true when it comes to event entertainment. Having a mix of entertainment at your event is a way to immerse your attendees in an environment awash with inspiration, excitement, and energy. However, incorporating a variety of entertainment options at your event […]
Incorporating Live Performances for an Unforgettable Event Experience
Event attendees deserve a chance to let loose after a day (or more) of attending seminars, conferences, and trade booths. Give them an opportunity to let their hair down, loosen their tie, and whoop it up with an unforgettable live performance. Live entertainment will help crystallize your event in your attendees’ memories. Get their juices flowing […]
Email Marketing Tips to Stay Top of Mind with Potential Clients
Mad Men of yesteryear could only dream of a marketing strategy as effective as email marketing. For every dollar you invest on email marketing, NYC event planners can expect to receive roughly $36 in revenue. But that doesn’t mean email marketing is easy money. Rather, it’s a skill with a long list of best practices […]
Creating a Strong Portfolio: Showcasing Your Best Event Work
As an event planner just starting out, creating a strong portfolio is one of the most impactful steps you can take to attract clients and grow your business. Your portfolio is more than just a collection of past events. It’s a showcase of your creativity, versatility, and expertise. A well-curated portfolio gives potential clients a […]
Multi-Day Social Events in NYC: Proven Methods for Smooth Execution
Multi-day social events in NYC can make or break your event planning business. Execute them well, and you’ll quickly become one of the most sought-after event planners in the city. On the other hand, it can be difficult to recover from a disastrous multi-day social event. That’s why it’s crucial to keep your events running […]
How to Plan a Successful Fundraising Gala in NYC: An Event Planner’s Guide
Fundraising Galas are some of the highest-stakes events you can take on as an event planner. Not only do you have all the usual pressures of pulling off a showstopping NYC event, but you also need to be sure your gala is successful as a fundraiser, too. After all, your client is paying you to […]
Building a Referral Network in NYC: Marketing Tips for Event Planners
Imagine waking in the morning to a slew of emails and texts from potential clients inquiring about your event planning services. Picture sipping your Americano from Bird & Branch, and your phone is blowing up with new clients. It may seem like a far-fetched dream now, but it could be your reality when you build […]
Rebranding Your Event Business: How to Refresh Your Image in NYC
Everyone grows and changes, both personally and professionally. Oftentimes, the evolution happens alongside a major life event, such as the loss of a loved one or a milestone birthday. Sometimes, outward circumstances force change upon us, such as a changing marketplace or a disastrous event irreversibly damaging a hard-won reputation. Still, other times, a sense […]
Luxury Branding for Event Planners: How to Appeal to NYC’s Elite
New York City is a global hub for luxury, where elite brands thrive on exclusivity, opulence, and impeccable execution. As an event planner, tapping into this market can elevate your business to new heights, but attracting these high-end clients requires a keen understanding of luxury branding. How can you appeal to NYC’s most prestigious brands? […]
Seasonal Marketing Strategies for Event Planners in NYC: Capitalizing on the City’s Calendar
New York City is a hub of activity year-round, but certain seasons bring unique opportunities for event planners to shine. From the festive holiday season to the vibrant energy of summer, understanding how to align your marketing strategies with the city’s calendar can help you land more bookings and boost your visibility. From NYFW and […]