Storytelling in Sales: How to Craft Compelling Narratives to Win Event Clients
You don’t need to look far to see how stories fuel memorable marketing ads. “Legend of the Lizard,” “The Man Your Man Could Smell Like,” and “The Most Interesting Man in the World” are just a few examples, and you can probably name the brand associated with each one. However, businesses that rely on face-to-face […]
Overcoming Imposter Syndrome: Strategies for Building Confidence as an Event Planner
Your colleagues look so put together. When you rub shoulders with other, more experienced NYC event planners, you notice an air of self-confidence that puts you on pins and needles. You stand up straighter, steady your voice and prepare your best Mathew McConaughey handshake. Because you can’t let them know that deep down you’re a […]
Entrepreneurial Mindset: Cultivating the Attitudes and Habits That Lead to Event Success
Any successful event requires an event planner who takes the lead with confidence, is organized and creative, and has top-notch interpersonal skills. Event planning is both incredibly rewarding and can also be very stressful. From coordinating logistics, managing budgets, communicating with clients and vendors, and making sure to create a memorable experience for your guests, […]
Explore New Ways to Make Virtual Event Planning a Breeze
Virtual events have experienced a significant increase in popularity in recent years. Because of world events and ever-improving technology, we are able to connect with professionals and like-minded individuals worldwide. As a virtual event planner, it is your responsibility to handle all of the logistics for hosting a successful virtual event. These tools will make […]
10 Traits of Successful Entrepreneurs: What Sets Them Apart
Starting an event business can be an exciting and nerve-wracking experience. You want it to succeed but aren’t sure how to take an idea from conception to reality. A good place to start is by looking inward. Successful entrepreneurs and event planners tend to have common traits that set them apart. By developing these traits […]
User-Generated Content in Building Brand Trust and Event Engagement
You need to have a content marketing plan if you want to increase your brand’s awareness. It will likely include a combination of social media, blogging, videos, reviews, and paid advertising efforts. However, there is one element that you should not overlook. User-generated content (UGC) can increase your website’s click-through rates, grow your social media […]
Maximizing Networking Opportunities in Hybrid Events
Stepping into the future of events means embracing the blend of in-person and virtual experiences that hybrid events offer. At the heart of this innovative event format is the golden opportunity to connect, learn, and grow together, no matter where we are. It’s about making your presence felt and forging lasting connections. This journey through […]
Food & Fun: 5 Ways to Bring Catering and Entertainment Together
New York City event planners have a lot on their hands when it comes to planning any event, no matter how big or small. Whether you’re planning a corporate event or a milestone party, two of the most important aspects of a successful event are the food and the event entertainment. Both of these involve […]
Embracing Failure: How Event Setbacks Can Fuel Entrepreneurial Growth
Failure for event planners is often a public affair. A groovy DJ gets booked for a crowd more suited to mellow jazz. The bride’s face swells because the cake-contained tree nuts. The festival didn’t sell enough tickets to cover costs. So, how can you use these setbacks as fuel for entrepreneurial growth? The number of […]
Artificial Intelligence in Event Marketing: Trends & Innovations
All of us could use an extra dose of brilliance every now and then. ChatGPT to get through awkward silences. Big Data to help us remember names of people who obviously remember us. Or predictive analytics to help us avoid bad first dates. We can’t use AI in our daily interactions—yet. But NYC event planners […]