How to Launch Your Event Planning Business in 2024
You’ve sat on the sidelines long enough. The dream of becoming an event planning professional is coming together as you take steps toward realizing your career vision. You’ve planned and scratched notes for yourself – it’s time to make it official. You’re ready to start your own event-planning business and step into the exciting realm […]
Improve Your Pre-Event Engagement with These 5 Strategies
In the old days, event planners would rely on the designs and effectiveness of an event invitation to attract more event attendees. But today’s event planning landscape is a completely different ecosystem. And attendee engagement is more comprehensive with digital touch points before, during, and after the event. As a New York event planner, you’ll […]
CRM Solutions for Event Planners: 9 Top Considerations to Grow Your Business
Of all the marketing tools and digital solutions available to event planners, choosing the right CRM tool might be the most important. The Customer Relationship Management software solution allows you to effectively manage client relationships, sales, and event planning insights. But knowing which platform to choose can be tricky. That’s why we’ve assembled some of […]
5 Emerging Design & Production Trends for Corporate Event Planning Success
Corporate event planners in New York are always looking for revolutionary event designs and emerging production trends to help elevate their clients’ company engagements. And while you might be primed for a monumental year in the corporate event planning business, there are always nuances to consider adding to your process. Today, we’re highlighting some of […]
Stop Making These 5 Mistakes with Your Event Planning Business
You might be an event planning master, but there are still event planning business aspects that could use improvement. Growing your business means tightening up operations, streamlining task management, and setting realistic goals. And today, we’re sharing some of the common event-planning business mistakes that professionals tend to make. So, as we head into a […]
5 Insights for Mastering Past Event Highlight Reels for Future Event Marketing
So, what should you do with all that incredible event video footage, anyway? You could share a few great shots on your event planning social media page, talking about how much fun everyone had. You could also send a few of the true gem shots to colleagues and clients. But if you were really savvy, […]
4 Website Fixes You Can Make Right Now to Boost Event Engagement
Dedicated event websites are necessary in today’s climate, especially for New York event planners. Your business hardly exists if it doesn’t have a website for potential event clients to browse and learn about you. The same could be said for a client’s event. Website design is part of what creates a solid marketing strategy for […]
Event Planner Collaboration: 4 Advantages of Working with Other New York Event Planners
This is New York. If you can make it here, you can make it anywhere, so the saying goes. The implication is that New York is a cutthroat, dog-eat-dog place. Make nice at your own peril. We don’t mind telling you we disagree (being opinionated is another New York thing.) New York certainly isn’t easy. And […]
How to Conduct a Brand Audit for Your Event Planning Business
Who am I? It may seem like an existential question. But when you’re a New York event planner, it’s a crucial inquiry into your business and its position in the event planning landscape. “Who am I?” becomes the starting point for a brand audit for your event planning business. As an event planner, you — […]
6 Insights for Setting Company Goals for Your Event Planning Business Next Year
It’s that time of year again. The tourists are coming to NYC for New Year’s Eve. Everyone starts preparing for the emergence of that famed polygonal sphere and its glittering luminescence that will summon the camera-wielding, map-reading, I-heart-NY-wearing sightseers. It’s the welcoming of a new year and with it comes promises of resolutions, commitment to […]