4 Ways to Sharpen Your Event Planning Skills Right Now

As a New York event planner, you know the importance of continuous upskilling and learning. Even if you’ve already earned your certifications and paved your way through a formal education, there are always new skills to master and event planning trends to discover. The more you learn, the more impactful your events become and the […]

Did You Hear? Marcy Blum Is Coming to The Event Planner Expo 2023!

The Event Planner Expo is a 3-day, fully immersive conference experience for event planners, hospitality professionals, corporate executives, marketers, event service providers, and more. Thousands of the industry’s top influencers will come to NYC for incredible learning, high-energy networking, and business-boosting insights. And of all three days, Day 2 might just be the most exciting. […]

Everything You Need to Know About Live-Streaming Your NYC Event

New York event planners certainly recognize that most of today’s in-person events also feature a live-streaming component, connecting remote guests. Hybrid events, along with virtual events, are here to stay. And live-streaming is suitable for all types of events, including corporate events, conferences, fundraising galas, and social celebrations.  Today, we’re sharing the latest insights and […]

Bridging the Gap: How to Connect with Power Players in Event Planning

Integrating with power players can make a significant impact on the success of your event and your event business. These influential figures and decision-makers have the ability to connect you with valuable resources, open doors to new opportunities, and elevate your event capabilities to new heights. So naturally, understanding the importance of building relationships with […]

Harnessing the Potential: Why Industry Expos are Essential for Growth?

Interactions in person are, by far, the best way to promote your brand and create a meaningful relationship with your customers. This is the reason why industry expos are so popular among B2B marketers and business owners alike. However, participating in an industry expos or trade show requires an investment that not many businesses are […]

5 Ways to Boost Event Marketing Results on Facebook

How is your event planning Facebook profile working for you? Start engaging more people and generating leads with your event planner Facebook profile! Today, we’re sharing the social media marketing insights you need to know to squeeze every ounce of value out of your Meta and Facebook pages. These are quick and easy nuggets of […]

9 Benefits of Launching a Newsletter for Your Event Business

Because you’re already insanely busy, managing a hectic schedule as a New York event planner, the last thing you want to do is take on another “process.” And you certainly don’t have time for marketing efforts that don’t produce results. But if you’re not dedicating a strategy to sending newsletters for your event planning business, […]

Your Guide to Why Industry Expos Are Essential for Event Planner Growth

The event planning industry is a dynamic and constantly evolving landscape that continues to carve its path in the modern business world. As a thriving sector, it lives on connections, creativity, and an ever-evolving grasp of emerging trends. Being a part of this industry means being proactive, staying ahead of the curve, and being open […]

The Power of Networking Events: How Industry Expos Elevate Your Brand

Taking part in any expos, networking events, seminars, trade shows, or workshops can be intimidating for some business owners. But it is considered to be one of the most effective ways to not only build one’s customer base but also meet other like-minded individuals who could end up becoming your investors, business partners, or well-wishers […]

The Ultimate Guide for Crafting a Successful Press Releases

New York event planners have to be creative with all the available marketing tools in the arsenal. And one of those event marketing channels you should master are press releases. These media statements can generate huge buzz for your upcoming NYC event. And they’re incredible for attracting event guests, exhibitors, and sponsors. But there’s a […]