Customize Your Event with Merch & Swag

Merch & Swag works with NYC event planners on branded apparel, sponsor giveaways, and promotional products for events of all sizes.
Summer for the City at Lincoln Center

Explore Summer for the City at Lincoln Center with concerts, dance events, film screenings, and free summer happenings in NYC.
River to River Festival Takes Over Downtown

Explore the River To River Festival in NYC with free arts programming, live performances, exhibitions, and events on Governors Island.
Experience the Mermaid Parade in Coney Island

The Mermaid Parade returns to Coney Island on June 20th, 2026 with costumes, floats, and crowds along Surf Avenue.