How to Use Content to Drive Traffic to Your Expo Booth and Boost Engagement
Standing out at an expo in New York? Not easy. Rows of booths, lights flashing, people rushing from one end to the other. You get maybe three seconds before someone decides if you’re worth stopping for. So what do you do? You build a hook before they even hit the floor. That’s where content comes […]
Luxury Wedding Trends NYC Planners Can’t Stop Talking About in 2025
Let’s be honest. Planning a luxury wedding in New York isn’t just about booking a pretty venue and ordering flowers. It’s about creating a moment that feels like nothing else. One part elegance. One part innovation. A mix that leaves your guests talking long after the last toast. And here’s the thing. The bar keeps […]
Top Color Trends Dominating Event Design in 2025
Color is never just color. It sets the mood. Shapes the vibe. Decides whether guests lean in or check out. And here’s the thing in 2025. Event design isn’t playing it safe. It’s going bold, experimental, sometimes even risky. Weddings, corporate galas, product launches… The colors you choose now matter more than ever. So what’s […]
10 Essential Moves Every Event Planner Should Make to Succeed
Running an event planning business in the busiest city in the world? You better be ready to hustle. The competition is ruthless, clients want only the best, and NYC never slows down. The bright side is that with the right focus, you can stand out and build a business that will grow all the way […]
Check Out the Columbus Day Parade in NYC 2025
Experience the Columbus Day Parade in NYC this October. Celebrate Italian American culture with floats, music, and over 35,000 marchers taking over Fifth Ave.
Booth Psychology in 2025: Why People Stop, Stay, and Actually Talk to You
You’ve seen it. A packed trade floor where half the booths blur together. Logos everywhere. Lights flashing. People walking right past. So how do you get your booth to stand out? Not just visually but in a way that makes strangers curious enough to stop? That’s where psychology sneaks in. It’s less about pretty walls […]
Why Your Sales Pitch Needs to Be Customer-Centric
If you’ve ever sat through a sales pitch where the presenter droned on about themselves, you already know how not to win business. Too many entrepreneurs, agencies, and yes, even event planners in New York City, fall into this trap. They build decks that scream ‘our services, our credentials, our awards,’ but forget to answer […]
The Lead Machine: How to Build an Event Planner Referral Network That Works
Tap into referral marketing, the most effective marketing technique humanity has ever known. Build a referral network for your event planning business that will bring clients in droves.
New York ComicCon at the Javits Center
Experience the ultimate pop culture weekend at New York Comic Con 2025. Meet celebrities, explore Artist Alley, attend panels, and dive into comics, anime, gaming, and more at the Jacob Javits Center.
Meet Amorino Gelato Al Naturale for Cool Treats in NYC
Since opening its first shop in Paris in 2002, Amorino has been turning gelato into an art form. Known for its signature rose-shaped scoops and commitment to natural, high-quality ingredients, this company brings the elegance of Italian gelato to New York City. Founded by childhood friends Cristiano Sereni and Paolo Benassi, Amorino started with a […]