Instagram vs. TikTok for NYC Event Planners: Where Should You Show Up in 2025?
New York City event planners are busy, plain and simple. Between client communications, venue walkthroughs, managing timelines, and working through contingency plans, social media often falls to the bottom of the to-do list. You’re out there doing the work, not obsessing over algorithms. You didn’t sign up to be a full-time content creator. We put together […]
Get In the Room: 7 Reasons You Should Be a High-Profile Exhibitor at The Event Planner Expo 2025
If you are serious about growth, visibility, and meaningful ROI, exhibiting at The Event Planner Expo 2025 is essential. This is your moment to position your brand in front of an elite, targeted audience. When your ideal clients, partners, and collaborators are all in one place, the only move that makes sense is to be […]
Incredible Networking Opportunities You’ll Only Find at The Event Planner Expo 2025
Ready to shake hands with the best in the biz, swap cards with decision-makers, and build partnerships that pay off big? The Event Planner Expo 2025 isn’t your average trade show. It’s the place where game-changers meet, ideas collide, and deals are made. Whether you’re an event planner, corporate marketer, brand strategist, or vendor, this […]
Event Planning Business: How Today’s Event Planners Are Expanding Their Brands Successfully
As an NYC event planner, you know that the event industry landscape is fiercer than ever – and the heat is only rising. In fact, the industry is projected to soar to an eye-popping $2.5 trillion by 2035. That’s why today’s most successful event planners aren’t just creating unforgettable events – they’re expanding their event […]
How to Diversify Your Revenue Streams as an Event Planner
You’re an event planner first. There’s no questioning that. But it doesn’t mean you can’t be diversifying your event planning talents in new ways to create innovative revenue streams for your business. In fact, there are more opportunities than you know to grow in events-adjacent directions. And since you only have enough hours in the […]
Proven Event Marketing Strategies to Sell Out Tickets Every Time
You’ve planned an incredible event. The lineup is solid, the venue is perfect, and the experience will be unforgettable. But none of that matters if the seats are empty. To sell tickets, you need to do more than just put up a registration page and hope for the best. To pack the room and create […]
5 Time Management Hacks for Event Planners
If event planning has you feeling like The White Rabbit from Alice’s Adventures in Wonderland, then it’s time to revisit your time management skills. Planning your time with the same gusto and expertise with which you plan events will improve all areas of your life. Professionally, you’ll meet all of your deadlines while still finding […]
Influencer Marketing: 7 Keys to Using Influencers to Promote Your Next Event
Influencer marketing isn’t going anywhere. In fact, more than half of kids today want to grow up to be influencers. The fact that youngsters are showing up for career day at school with GoPros and selfie sticks is a testament to the enduring clout of influencers. More than likely, you have firsthand experience of the […]
Seasonal Marketing Strategies for NYC Event Planners in 2025
Roosevelt Field Mall has Black Friday. Chelsea Market has Small Business Saturday. Even the largest online marketplace, Amazon, has two yearly Prime Day sales events around which to market their wares. No doubt, the retail space has clinched the art of seasonal marketing strategies. But tapping into the power of the Earth’s rotation isn’t just […]
Tapping Into NYC’s Corporate Event Market: How to Win Big Clients in 2025
Broadway isn’t the only reason New York City is the City of Dreams, and the nightlife isn’t the only reason it’s the City That Never Sleeps. Ambitious go-getters instinctively flock to NYC, where they hustle and put in long hours to make it big. NYC event planners are no exception. A roster chockful of big, […]