Booth Psychology in 2025: Why People Stop, Stay, and Actually Talk to You
You’ve seen it. A packed trade floor where half the booths blur together. Logos everywhere. Lights flashing. People walking right past. So how do you get your booth to stand out? Not just visually but in a way that makes strangers curious enough to stop? That’s where psychology sneaks in. It’s less about pretty walls […]
Why Your Sales Pitch Needs to Be Customer-Centric
If you’ve ever sat through a sales pitch where the presenter droned on about themselves, you already know how not to win business. Too many entrepreneurs, agencies, and yes, even event planners in New York City, fall into this trap. They build decks that scream ‘our services, our credentials, our awards,’ but forget to answer […]
The Lead Machine: How to Build an Event Planner Referral Network That Works
Tap into referral marketing, the most effective marketing technique humanity has ever known. Build a referral network for your event planning business that will bring clients in droves.
New York ComicCon at the Javits Center
Experience the ultimate pop culture weekend at New York Comic Con 2025. Meet celebrities, explore Artist Alley, attend panels, and dive into comics, anime, gaming, and more at the Jacob Javits Center.
Meet Amorino Gelato Al Naturale for Cool Treats in NYC
Since opening its first shop in Paris in 2002, Amorino has been turning gelato into an art form. Known for its signature rose-shaped scoops and commitment to natural, high-quality ingredients, this company brings the elegance of Italian gelato to New York City. Founded by childhood friends Cristiano Sereni and Paolo Benassi, Amorino started with a […]
Is Your Event Boring? 5 Red Flags NYC Guests Secretly Notice
NYC event planners, do think your event is killing it? Guests may think otherwise. Here are 5 red flags that your event is boring and how to make it unforgettable.
Pumpkin Carving at New York Botanical Garden
Celebrate fall at the New York Botanical Garden with pumpkin carving events, giant pumpkin displays, and hands-on workshops with pro sculptor Adam Bierton. Fun for all ages.
How to Pair Food with Programming: Elevating Your Event with Strategic Menu Moments
NYC event planners pair food with programming like a pro to create unforgettable experiential events NYC.
Check Out the New York Film Festival
Discover the 63rd New York Film Festival, Sept 26–Oct 13, 2025—world premieres, global cinema, and must-see screenings across NYC.
Designing the Ultimate Dance Floor for Elegant Celebrations: Tips for Style & Safety
Think about it. Every elegant celebration has that one wow moment. The music starts to beat, the floor glows, and suddenly it’s not just an event anymore. It’s a memory in the making. The dance floor is where guests let loose, where deals are whispered between spins, where photos end up all over Instagram the […]