Seasonal Marketing Strategies for Event Planners in NYC: Capitalizing on the City’s Calendar
New York City is a hub of activity year-round, but certain seasons bring unique opportunities for event planners to shine. From the festive holiday season to the vibrant energy of summer, understanding how to align your marketing strategies with the city’s calendar can help you land more bookings and boost your visibility. From NYFW and […]
How to Research Strong Keywords for Your Event Planning Business
In today’s increasingly competitive and high-tech world, it can be difficult to stand out from the competition. You may have the most amazing event-planning business on the planet, but it won’t matter if no one knows where to find you when they’re ready to plan a NYC event. That’s why you need your event-planning business […]
15 Networking Strategies When Attending The Event Planner Expo 2024
It’ll be here before you know it – The Event Planner Expo 2024 is just around the corner. Do you have your tickets yet? More importantly, are you ready for the high-energy networking opportunities? This isn’t your average, run-of-the-mill conference. It’s NYC’s premier conference for the events and hospitality industry. And it calls for next-level […]
6 Business-Savvy Podcasts Today’s Event Professionals Should Be Tuned Into
As an event planning professional, you want to provide the best possible service for your clients. This means staying front and center on the latest industry trends and innovations. Beginner and experienced event planning professionals can benefit from listening to educational podcasts, especially those that inspire continued learning and skill-sharpening. These could be about the […]
How to Convince Your Boss to Go to The Event Planner Expo 2024
You’ve seen how incredible The Event Planner Expo has been for others in your industry in years past. But this year, you want to join the three-day conference in person, eager to learn new insights, meet top clients, and network with the best of the best in the events industry. To get your tickets, you’ll […]
Benefits of Becoming a Sponsor at The Event Planner Expo 2024
The Event Planner Expo attracts thousands of event professionals, hospitality businesses, and global brands to NYC for three full days of high-energy networking and growth. From the Opening Party to the Day 2 Speaker Series and every lounge, party, and networking opportunity in between, this is where event pros come to shine. Yes, get your […]
The Event Planner’s Marketing Toolkit: 9 Must-Haves to Include in Yours
You may have planned the GOAT rave, but if no one shows, did it really happen? As a NYC event planner, you get your kicks planning epic events for one reason: bringing people together. That’s what it’s all about, and that’s why you need a marketing toolkit that will get the word out and bring […]
5 Benefits of Collaborating with Other Event Planning Professionals
New York City is known as a cutthroat market, so the idea of collaborating with other event planning professionals may seem ludicrous. After all, they’re the competition, right? Not so fast. Forming strategic partnerships and collaborating with others in the industry may have more advantages than you think. Let’s talk about five benefits of collaboration […]
Lighting & Event Magic: 4 Immersive Lighting Considerations
Planning an NYC event requires a massive amount of attention to each detail. Catering considerations, decor, immersive entertainment, and others all have to mesh and function seamlessly. By that same token, immersive lighting considerations can arguably be the difference between a mediocre event and one hailed as out of this world. If you’re an NYC […]
12 Event Planner Essential Items to Have with You at All Times
Event professionals are masters of preparation and organization. And you likely thrive in high-energy event environments, wrangling vendors and juggling last-minute event checklists. In a way, you’re like a survivalist with a solution or innovative remedy for any challenge that arises. Today, we’re talking about what essentials event planners usually have on hand to ensure […]