Content That Books Clients: A Guide for Event Pros Who Want to Stand Out
The event industry in 2025 is packed. Loud. Competitive. And if you’re in New York, it feels like everyone is chasing the same high-value clients at the same time. You already know flawless design and smooth logistics aren’t enough. If nobody sees your work, nobody books. Marketing is no longer a side project. It’s the […]
Virtual Networking in 2025 Without the Cringe: A Guide for Event Pros
We’ve all been to at least one awkward virtual networking event. You’re looking at random faces in grids. Half of them are muted and a few are frozen mid-blink, and yet…you’re supposed to somehow create instant chemistry. No smooth convos by the coffee table. No reading the body language of those in front of you. […]
5 Corporate Event Metrics You Should Care About for Measuring Event Success
Planning a big corporate event in New York is not as simple as filling the room or booking the fanciest venue. The hard part? Proving it was worth all the time and money. That’s where metrics step in. Not in the boring spreadsheets kind of way. Real numbers that show you if people stayed engaged, […]
Insider Tips for First-Time Attendees at The Event Planner Expo
Navigate your first Event Planner Expo confidently using insider tips for networking, scheduling, and maximizing every opportunity.
Closing Deals in the Event World: A Survival Guide for 2025-2026
Let’s be real. Selling in the event industry is not like pitching software or office supplies. You’re not just moving a product. You’re asking someone to trust you with their vision, their budget, and in many cases, their reputation. That’s big. And clients? They’re not all the same. Some have never touched event planning before. […]
How to Use NYC Events to Climb the Corporate Ladder: Proven Networking Strategies
Navigating a career in New York isn’t just about killing it at your desk. You already know that. In this city, the real action happens after hours. Rooftop mixers in Midtown. Packed conferences at Javits. Invite-only dinners where the room decides who’s on the rise and who gets left behind. These events aren’t just calendar […]
10 Brilliant Corporate Holiday Party Themes Clients Love This Year
Discover 10 high-energy holiday party themes taking over NYC corporate events this year, from masquerade nights to neon playgrounds. Get inspired and book your booth at The Event Planner Expo NEXT MONTH.
The Corporate Event Vibe Shift From ‘Polished” to “Personal’
Think back ten years. Corporate events were all about polish. Perfect slides. Timed-to-the-minute agendas. Everyone in the room sitting upright, nodding at the right spots. That’s not what people want anymore. Not in 2025. Now the focus is shifting. Less about perfection. More about connection. Attendees don’t just want to be impressed. They want to […]
How to Design Sponsor Activations That Guests Don’t Just Walk Past
NYC event planners, here’s how to create sponsor activations that stop guests in their tracks. Boost engagement, ROI, and buzz at The Event Planner Expo 2025.
What CMOs Really Want from Events in 2025
Here’s the thing. CMOs aren’t playing the same game anymore. The rules have shifted. And if you’re planning events in New York or anywhere big right now, you can feel it. It’s not just about filling a ballroom or stacking up RSVPs. That’s old news. They want events that prove their worth. Data-backed. Audience-first. Built […]