Check Out the Columbus Day Parade in NYC 2025

Experience the Columbus Day Parade in NYC this October. Celebrate Italian American culture with floats, music, and over 35,000 marchers taking over Fifth Ave.
Booth Psychology in 2025: Why People Stop, Stay, and Actually Talk to You

You’ve seen it. A packed trade floor where half the booths blur together. Logos everywhere. Lights flashing. People walking right past. So how do you get your booth to stand out? Not just visually but in a way that makes strangers curious enough to stop? That’s where psychology sneaks in. It’s less about pretty walls […]
Why Your Sales Pitch Needs to Be Customer-Centric

If you’ve ever sat through a sales pitch where the presenter droned on about themselves, you already know how not to win business. Too many entrepreneurs, agencies, and yes, even event planners in New York City, fall into this trap. They build decks that scream ‘our services, our credentials, our awards,’ but forget to answer […]
The Lead Machine: How to Build an Event Planner Referral Network That Works

Tap into referral marketing, the most effective marketing technique humanity has ever known. Build a referral network for your event planning business that will bring clients in droves.
New York ComicCon at the Javits Center

Experience the ultimate pop culture weekend at New York Comic Con 2025. Meet celebrities, explore Artist Alley, attend panels, and dive into comics, anime, gaming, and more at the Jacob Javits Center.
Meet Amorino Gelato Al Naturale for Cool Treats in NYC

Since opening its first shop in Paris in 2002, Amorino has been turning gelato into an art form. Known for its signature rose-shaped scoops and commitment to natural, high-quality ingredients, this company brings the elegance of Italian gelato to New York City. Founded by childhood friends Cristiano Sereni and Paolo Benassi, Amorino started with a […]
Is Your Event Boring? 5 Red Flags NYC Guests Secretly Notice

NYC event planners, do think your event is killing it? Guests may think otherwise. Here are 5 red flags that your event is boring and how to make it unforgettable.
Pumpkin Carving at New York Botanical Garden

Celebrate fall at the New York Botanical Garden with pumpkin carving events, giant pumpkin displays, and hands-on workshops with pro sculptor Adam Bierton. Fun for all ages.
How to Pair Food with Programming: Elevating Your Event with Strategic Menu Moments

NYC event planners pair food with programming like a pro to create unforgettable experiential events NYC.
Check Out the New York Film Festival

Discover the 63rd New York Film Festival, Sept 26–Oct 13, 2025—world premieres, global cinema, and must-see screenings across NYC.