Booth Psychology in 2025: Why People Stop, Stay, and Actually Talk to You

You’ve seen it. A packed trade floor where half the booths blur together. Logos everywhere. Lights flashing. People walking right past. So how do you get your booth to stand out? Not just visually but in a way that makes strangers curious enough to stop?  That’s where psychology sneaks in. It’s less about pretty walls […]

Why Your Sales Pitch Needs to Be Customer-Centric

If you’ve ever sat through a sales pitch where the presenter droned on about themselves, you already know how not to win business.  Too many entrepreneurs, agencies, and yes, even event planners in New York City, fall into this trap.  They build decks that scream ‘our services, our credentials, our awards,’ but forget to answer […]

New York ComicCon at the Javits Center

https://unsplash.com/photos/3-women-standing-beside-each-other-aLmK7pF3s7M Photo by Kashawn Hernandez on Unsplash

Experience the ultimate pop culture weekend at New York Comic Con 2025. Meet celebrities, explore Artist Alley, attend panels, and dive into comics, anime, gaming, and more at the Jacob Javits Center.

Meet Amorino Gelato Al Naturale for Cool Treats in NYC

https://www.pexels.com/photo/person-holding-ice-cream-with-cone-675439/ Photo by Jean Balzan on Pexels

Since opening its first shop in Paris in 2002, Amorino has been turning gelato into an art form. Known for its signature rose-shaped scoops and commitment to natural, high-quality ingredients, this company brings the elegance of Italian gelato to New York City. Founded by childhood friends Cristiano Sereni and Paolo Benassi, Amorino started with a […]