10 Points of Event Data You Should Be Gathering
New York event planners recognize that it’s important to collect and evaluate certain analytics for each event they plan. It’s how you gauge success in terms of attendance, engagement, and experiences. And some metrics are no-brainers to gather, like the number of registrations at a conference. But some points of data can be overlooked if […]
8 Insights for Nailing the BIG Client Presentation & Landing the Event Partnership
New York event planners are always looking for applicable insights and methods for forming new client relationships and landing new business. And some of the most strategic conversations you’ll have are during the event client presentation or proposal meeting. Today, we’re sharing insights to help you nail those vital client presentations and start boosting sales […]
Struggling to Land New Event Clients? Try These 5 Sales-Boosting Ideas
Is your pool of potential event planning prospects running dry? Do you need fresh inspiration for how to land new event planning clients for corporate events, social events, and weddings? Keep reading. Today, we’ll share sales-boosting ideas and marketing insights to reinvigorate your sales funnel! 1. Step Away from Digital and Go In Person Sometimes, […]
5 Metrics Your Events Biz Should Measure Often
Of all the KPIs your event planning business measures, gauging the success of your events is always key. And today, we’ll share precisely which metrics your event business should be tracking. These are the analytics that will help you determine strengths and weaknesses and new opportunities for business growth. ROI One of the first metrics […]
How to Turn Attendee Testimonials into Marketing Assets for Your Events Business
Every successful New York event or corporate conference you coordinate as an event planner presents an opportunity to collect a valuable testimonial about your event services. And every attendee or client testimonial can then be added to your marketing strategy arsenal of tools. Here’s how you can transform a rave event review into a bottom-line […]
Social Media Event Marketing Mistakes to Avoid
Whether you’re event marketing for a New York event specifically or looking to market your own event services business, social media is a pillar channel to use. But there are some mistakes event planners make with their social media marketing efforts that could be costing them leads and engagements. Check this list to see if […]
How to Coordinate a Stunning Cocktail Hour
Whether you’re planning a thousand-person corporate event or a celebratory family birthday party, there’s always a reason to host a pre-event cocktail hour. Cocktail hours are great mingling and networking opportunities, allowing for guests to arrive prior to the main event. It’s also a great perk to promote as a premier access experience. But you […]
4 Ways to Improve Communications During Your Event
One of the most mission-critical and important aspects of planning any event is communication. From idea to curation and every step in between, event planners have to coordinate their efforts with vendors, guests, and the clients. How today’s event planners communicate is more streamlined than ever, especially with all the latest convenient and user-friendly innovations […]
7 Signs Your Event Planning Website Is Losing Its Effectiveness
Of all your marketing and advertising efforts, your website may be one of the most significant. It’s your digital storefront, representing your brand, style, and skills as an event planner to the world. But here’s the thing about websites – they grow stagnant and outdated over time. These are the signs and indicators that point […]
Networking with Purpose: 5 Tips to Better Form Strategic Connections
You know how to network, but do you really know how to work a room and form lasting, strategic relationships? Don’t just attend networking events and New York conferences to be a wallflower. Don’t just hang with colleagues and friends you know. And don’t just mingle. Follow these tips and insights to infuse your networking […]