Entrepreneurial Mindset: Cultivating the Attitudes and Habits That Lead to Event Success
Any successful event requires an event planner who takes the lead with confidence, is organized and creative, and has top-notch interpersonal skills. Event planning is both incredibly rewarding and can also be very stressful. From coordinating logistics, managing budgets, communicating with clients and vendors, and making sure to create a memorable experience for your guests, […]
Explore New Ways to Make Virtual Event Planning a Breeze
Virtual events have experienced a significant increase in popularity in recent years. Because of world events and ever-improving technology, we are able to connect with professionals and like-minded individuals worldwide. As a virtual event planner, it is your responsibility to handle all of the logistics for hosting a successful virtual event. These tools will make […]
Social Selling: Using Social Media to Drive Event Planning Sales
Event planning is a competitive profession. It’s a crowded market where event planners are constantly competing for clients. The importance of standing out and extending your reach cannot be overstated. In today’s digitally connected world, a great way to connect with people and build relationships is to utilize social selling. This strategic tool uses social […]
User-Generated Content in Building Brand Trust and Event Engagement
You need to have a content marketing plan if you want to increase your brand’s awareness. It will likely include a combination of social media, blogging, videos, reviews, and paid advertising efforts. However, there is one element that you should not overlook. User-generated content (UGC) can increase your website’s click-through rates, grow your social media […]
Food & Fun: 5 Ways to Bring Catering and Entertainment Together
New York City event planners have a lot on their hands when it comes to planning any event, no matter how big or small. Whether you’re planning a corporate event or a milestone party, two of the most important aspects of a successful event are the food and the event entertainment. Both of these involve […]
5 Do’s & 5 Don’ts for Building Your Event Planning Business Brand
Branding your event planning business involves a complex series of layered initiatives, separate from your marketing efforts. Building your brand means assigning value and feeling to what you stand for and have to offer. And while it’s impossible to ever “arrive” at a branding conclusion (it’s an ongoing effort,) it’s often encouraging to be reminded […]
Fully Immersive Events: 5 Top Audiovisual Professionals in NYC
As a professional event planner in New York City, you are only as good as the team of vendors that you work with to curate events. Larger and more elaborate events require larger and more skilled teams. If you are looking to grow your event planning business, then you need to expand your vendor list […]
Event Planning Blog: How to Start and Maintain a Successful Business Blog
As you embark on the exciting journey of starting your event-planning blog, it’s crucial to recognize that its success hinges on more than passion and creativity—it requires strategic planning and a clear understanding of your target audience. And when executed flawlessly, your blog can be game-changing for driving website traffic, boosting your event planning authority, […]
5 Benefits of Becoming a Sponsor at The Event Planner Expo 2024
Step into the spotlight and amplify your brand’s presence by becoming a sponsor at The Event Planner Expo 2024. As a sponsor, you unlock several benefits that not only elevate your brand’s exposure but also position you as a leader in the industry. From enhanced brand visibility to showcasing your products or services and generating […]
Inclusive Events: Creating Welcoming Spaces for All Attendees
Inclusive events and event planning isn’t a novel concept anymore. Today’s top event pros are always implementing new ways to make their events equitable, accessible, and authentically inclusive. And planning an inclusive and welcoming event requires careful consideration of the diverse needs, backgrounds, and preferences of all your event guests. Here are some key steps […]