Storytelling in Sales: How to Craft Compelling Narratives to Win Event Clients
You don’t need to look far to see how stories fuel memorable marketing ads. “Legend of the Lizard,” “The Man Your Man Could Smell Like,” and “The Most Interesting Man in the World” are just a few examples, and you can probably name the brand associated with each one. However, businesses that rely on face-to-face […]
Overcoming Imposter Syndrome: Strategies for Building Confidence as an Event Planner
Your colleagues look so put together. When you rub shoulders with other, more experienced NYC event planners, you notice an air of self-confidence that puts you on pins and needles. You stand up straighter, steady your voice and prepare your best Mathew McConaughey handshake. Because you can’t let them know that deep down you’re a […]
Entrepreneurial Mindset: Cultivating the Attitudes and Habits That Lead to Event Success
Any successful event requires an event planner who takes the lead with confidence, is organized and creative, and has top-notch interpersonal skills. Event planning is both incredibly rewarding and can also be very stressful. From coordinating logistics, managing budgets, communicating with clients and vendors, and making sure to create a memorable experience for your guests, […]
Social Selling: Using Social Media to Drive Event Planning Sales
Event planning is a competitive profession. It’s a crowded market where event planners are constantly competing for clients. The importance of standing out and extending your reach cannot be overstated. In today’s digitally connected world, a great way to connect with people and build relationships is to utilize social selling. This strategic tool uses social […]
10 Traits of Successful Entrepreneurs: What Sets Them Apart
Starting an event business can be an exciting and nerve-wracking experience. You want it to succeed but aren’t sure how to take an idea from conception to reality. A good place to start is by looking inward. Successful entrepreneurs and event planners tend to have common traits that set them apart. By developing these traits […]
Embracing Failure: How Event Setbacks Can Fuel Entrepreneurial Growth
Failure for event planners is often a public affair. A groovy DJ gets booked for a crowd more suited to mellow jazz. The bride’s face swells because the cake-contained tree nuts. The festival didn’t sell enough tickets to cover costs. So, how can you use these setbacks as fuel for entrepreneurial growth? The number of […]
5 Do’s & 5 Don’ts for Building Your Event Planning Business Brand
Branding your event planning business involves a complex series of layered initiatives, separate from your marketing efforts. Building your brand means assigning value and feeling to what you stand for and have to offer. And while it’s impossible to ever “arrive” at a branding conclusion (it’s an ongoing effort,) it’s often encouraging to be reminded […]
Who’s On Your Event Team? 11 Insights for Delegating Event Planning Tasks
You may be a master at multitasking, but you can’t do it all. Having a skilled team to support you is essential for managing the many tasks and moving parts of producing a successful event. While every event may not require all of these individuals, having these individuals as resources can help you become a […]
5 Benefits of Becoming a Sponsor at The Event Planner Expo 2024
Step into the spotlight and amplify your brand’s presence by becoming a sponsor at The Event Planner Expo 2024. As a sponsor, you unlock several benefits that not only elevate your brand’s exposure but also position you as a leader in the industry. From enhanced brand visibility to showcasing your products or services and generating […]
7 Advantages of Finding a Business Mentor
The key to great business success lies in your ability to recognize that you can’t go it alone. Aligning yourself with other professionals and seeking mentorship can be game-changing for your event planning career. Finding an event planning business mentor offers numerous advantages, particularly for those new to the industry or seeking to enhance their […]