6 Top Conferences Every Event Planner Needs to Exhibit at in 2025
The holidays are the time of year when you reconnect with family, and you can’t help but notice how much your cousin’s kids have grown since you’ve last seen them. If only your event planning business could experience the kind of growth spurt that will make it unrecognizable a year from now. Luckily, there’s one […]
Building Strategic Partnerships to Grow Your Event Business
Event planning pros are already well-versed on the importance of relationships. You network your tail off to grow relationships that will support your success. You schmooze sponsors and connect with clients. Heck, the ritz and glitz of your finished product, in the form of spectacular events, boils down to the simple art of bringing people […]
Creating a Strong Event Planning Portfolio: The Complete 2026 Guide
Your event planning portfolio is one of the most powerful tools for attracting clients and growing your business. More than just a collection of past events, a strong portfolio is a strategic showcase of your creativity, versatility, and expertise. In 2026, the way clients evaluate event planners has evolved, and your portfolio needs to keep […]
How to Leverage Social Media to Attract High-End Event Clients
Social media is essential for today’s businesses and especially for event planners. In fact, potential clients are very likely to visit your social media pages early on in their decision-making process, so what they see has a big impact on whether they hire you for future events. Active and appealing social media pages create a […]
The Power of Testimonials: How to Use Client Reviews to Grow Your NYC Event Planning Business
Client reviews can be a game-changer for growing your NYC event planning business. From website testimonials to case studies, using real client feedback enhances your reputation and proves your event expertise. By strategically showcasing positive reviews, you create social proof that attracts new clients and builds trust. Harnessing the power of testimonials is key to […]
Building a Referral Network in NYC: Marketing Tips for Event Planners
Imagine waking in the morning to a slew of emails and texts from potential clients inquiring about your event planning services. Picture sipping your Americano from Bird & Branch, and your phone is blowing up with new clients. It may seem like a far-fetched dream now, but it could be your reality when you build […]
Scaling Your Event Business in NYC: When and How to Expand Your Team
Countless tasks go into planning events in NYC. Your patchwork of event business duties ranges from finding a florist to putting together leis for a luau-themed corporate holiday party to figuring out how to translate an Excel budget spreadsheet into a simple and lovely pie chart for your client presentation. The trouble is that your […]
Rebranding Your Event Business: How to Refresh Your Image in NYC
Everyone grows and changes, both personally and professionally. Oftentimes, the evolution happens alongside a major life event, such as the loss of a loved one or a milestone birthday. Sometimes, outward circumstances force change upon us, such as a changing marketplace or a disastrous event irreversibly damaging a hard-won reputation. Still, other times, a sense […]
The Event Planner Expo 2024: Let the Countdown Begin!
Get ready for the most thrilling and highly anticipated event of the year for event professionals—The Event Planner Expo 2024, happening October 15th–17th in New York City! This three-day, action-packed conference brings together the brightest minds in the event and hospitality industries. So, if you’re passionate about events, networking, and upping your game, this is […]
Luxury Branding for Event Planners: How to Appeal to NYC’s Elite
New York City is a global hub for luxury, where elite brands thrive on exclusivity, opulence, and impeccable execution. As an event planner, tapping into this market can elevate your business to new heights, but attracting these high-end clients requires a keen understanding of luxury branding. How can you appeal to NYC’s most prestigious brands? […]