2025 Event Promotion: Event Planner Insights to Maximize ROI
Event website, check. Email marketing blitz, check. Social media updates, check. If your event promotion checklist feels more like a yawn-fest, then it’s time to spice up your NYC event marketing strategy. We have the inspo you need with event promotion hacks that will break through ruts and maximize your event ROI. Wield Branded Hashtags […]
7 Proven Ways to Get More Corporate Event Clients for Your Event Planning Business
If you’re like many NYC event planners, you got your start planning family events such as weddings, birthday parties, and bat mitzvahs. There’s plenty of satisfaction and event business opportunities to be had in making life’s special moments unforgettable, too. But the approach for landing corporate event clients requires a different playbook. And NYC event […]
5 Collaborations That Can Expand Your Event Planning Business
An old-timey English poet once famously said, “No event planner is an island” or something like that. We think this 16th-century sage was referring to the variety of collaborations that are essential to successful event planning. Because whether your specialty is planning elaborate weddings, charity galas, or a good old-fashioned jousting event, partnering with others […]
11 Lead-Generation Tactics for NYC Event Planners
If a tree falls in the forest (or woods) and there’s no one there to hear it, it doesn’t matter. In the same way, if the events you planned last year were outstanding, it hardly matters if you don’t have a bucketful of prospects that will lead to more events. In other words, being an […]
How to Turn One Successful Event Into a Stream of Event Referrals
The big event went off without a hitch. When you saw the client smiling from ear to ear, you knew you nailed it. But you want more than a pat on the shoulder. You want your triumph to lead to gobs of event referrals. In this article, we pour over all the ways NYC event […]
7 Ways to Stand Out at Event Industry Networking Events
A library worth of event planning resources, a tax advisor’s hourly rate, and ads to break into luxe event planning. These items will cost you a tall stack of Benjamin’s. But you can get them and more resources a budding NYC event planner needs for a steal if you have the support of a strong […]
5 Lead Magnets Event Planners Can Use to Attract More Clients
Planning stellar events is only one piece of the success puzzle when it comes to growing a thriving NYC event planning business. You also need to constantly move potential clients through your sales funnel. And to do that you need a steady stream of new leads. Lead magnets are powerful marketing tools that, once created, […]
10 Marketing Metrics That Matter Most for Events in 2025
Everybody is talking about “Big Data,” but in your mind, the best way to gauge an event’s success is by examining the little things. An event planner is naturally inclined to count the bodies moving to the beat on the dance floor, measure the tenor of the conversation among attendees, or study the smiles of […]
Why the One-Size-Fits-All Events Packages Won’t Work in 2025
If you’ve scrolled through Facebook lately, you have probably seen ads for a litany of made-to-order products. You can order a “painting” of yourself outfitted like a medieval duchess. Gift your newly engaged sister a Christmas ornament that depicts her and her betrothed as frolicking elves. You can even put your cat’s face on a […]
6 Reasons Networking Continues to Be Red-Hot for NYC Event Planners
When the temps start falling in NYC, it gets harder to push yourself out the door unless it’s absolutely necessary, such as for a cinnamon roll from Modern Bread & Bagel. You know, important stuff. Other things, like schlepping over to the First Friday meeting at your local chamber, seem much less important when freezing […]