5 Benefits of Blogging for Your Event Planning Website
Social media marketing gets all the love, but your event planning website does all the heavy lifting. And while email campaigns and paid ads might drive traffic to your site, they won’t keep people coming back. Keep your website visitors clicking through with a blog. Your blog will juice up your event planning website and […]
What You Can Learn from an Audit of Your Event Planning Website
When was the last time you gave your event planning website a good check-up? Experts recommend conducting a site audit at least once a year, but if your engagement is dropping or your leads have slowed, it’s time for immediate action. And at the lighting pace at which business moves today online, it’s probably an […]
5 Ways a Sales Funnel Fuels Your Event Marketing Strategy in 2025
When you were in college, you threw the Ramen noodles on the wall to see if they would stick and, therefore, were edible. We can’t agree that discount Ramen noodles can ever really be described as edible. But throwing them to the wall is a good way to measure your cooking success. But with marketing success, […]
10 Benefits of Developing Your Networking Skills As an Event Planner
Sure, event planning is about events. But it’s more about people, partnerships, connections. Success means building strong relationships that help you grow and, of course, pull off some pretty incredible NYC events. The right connections can land you dream clients and trusted vendors. So, how do you go about facilitating, nurturing, and building these kinds […]
Proven Event Marketing Strategies to Sell Out Tickets Every Time
You’ve planned an incredible event. The lineup is solid, the venue is perfect, and the experience will be unforgettable. But none of that matters if the seats are empty. To sell tickets, you need to do more than just put up a registration page and hope for the best. To pack the room and create […]
Influencer Marketing: 7 Keys to Using Influencers to Promote Your Next Event
Influencer marketing isn’t going anywhere. In fact, more than half of kids today want to grow up to be influencers. The fact that youngsters are showing up for career day at school with GoPros and selfie sticks is a testament to the enduring clout of influencers. More than likely, you have firsthand experience of the […]
Creating Shareable Content for Events: Insights for Viral Campaigns
A packed house is the best compliment an NYC event planner can get. You’ve been busting your hump to plan the kind of stellar event that will have them busting down the doors to attend. But you know it’s all for naught if you don’t have great content for events and a killer marketing campaign […]
10 Red-Hot Event Marketing Tips to Sell Tickets Like a Boss
Your event has many KPIs to measure its success. Event surveys, net promoter scores, and gross revenue all come to mind. But perhaps, by far, the most important KPI to measure success is ticket sales. Event registrations are not only an important measuring stick for your event’s success, they’re also a key influencing factor in […]
6 Tips to Irresistible Limited-Time Offers for NYC Event Planners
FOMO is real. And you have a collection of photos on your phone to prove that FOMO leads to great things. Let FOMO do more for you than those deliciously bad decisions you made last Saturday. Capitalize on the fear of missing out by skillfully using limited-time offers in your event marketing strategy. Limited-time offers […]
5 Surefire Influencer Marketing Trends for NYC Event Planners in 2025
Are you still wondering which basket to put your marketing eggs into this year? Consider that the latest influencer marketing trends below represent a massive market size, to the tune of an estimated $32.55 billion for 2025. In short, influencers have a lot of clout among consumers. Savvy NYC event planners would be wise to […]