How to Use Analytics to Refine Your Event Marketing Strategy
Learn how to use event marketing analytics before, during, and after your event to boost engagement, ticket sales, and drive ROI.
The Email Welcome Sequence That Sells Out Events–Before the Main Campaign Even Starts
Discover the power of an email welcome sequence that drives early RSVPs and builds momentum before your main campaign begins.
Why Every Event Planner in America Needs to Be at The Expo to See Daymond John Live
Daymond John is headlining The Event Planner Expo 2025 and every serious event pro needs to be in the room. Learn why this keynote (plus 25+ other powerhouse speakers) is your ticket to stronger branding, smarter scaling, and massive growth.
33 Brilliant Reasons You Need to Attend The Event Planner Expo 2025
Discover 33 powerful reasons to attend The Event Planner Expo 2025, from headline speakers like Daymond John to unmatched networking, education, and client opportunities in NYC this October.
Turn Your Event Into a Content Engine: How to Build a Month of Marketing Assets From One Night
Learn how to turn one event into a month-long stream of marketing content that boosts visibility, engagement, and ROI.
The Speaker Series at The Event Planner Expo 2025: Your Front-Row Seat to the Future of Events
Ready to level up your event business? The Speaker Series at The Event Planner Expo 2025 delivers insider strategies, real talk, and game-changing advice from icons like Daymond John and 25+ industry leaders. Don’t miss your chance to learn, connect, and grow—live in NYC.
Don’t Just Post—Pre-Sell: How Social Media ‘Teasers’ Are Replacing Traditional Event Launches
Learn why early teaser content outperforms traditional launches and how to use it to pre-sell your next event. Perfect for event planners looking to boost buzz and drive attendance.
Why Sponsoring The Event Planner Expo 2025 Might Be the Smartest Marketing Move You Make All Year
Marketing dollars are tighter. Competition is fiercer. And if your brand serves the event industry, or wants to reach decision-makers in corporate events, hospitality, design, or luxury experiences, you’re likely asking the same question as every smart marketer right now: Where do we put our dollars to drive the most impact? The answer might surprise […]
How to Use Data & Metrics to Prove Sponsor ROI & Get Renewals
Learn how to use event data and metrics to prove sponsor ROI, secure renewals, and grow long-term partnerships. This guide breaks down what to track, how to present it, and why personalized impact reports are your secret weapon to keeping sponsors coming back.
Influencer Partnerships: How to Leverage Thought Leaders to Drive Event Buzz
The NYC Event Planner’s Guide to Filling Rooms and Generating Pre-Event Momentum When it comes to planning events in New York City, great design and a strong run of show aren’t enough anymore. You need buzz. Anticipation. People talking about your event before the doors even open. And one of the smartest ways to make […]