The events industry continues to innovate with game-changing technology that expands the guest experience and streamlines how event planners like you pull these events together. Mobile apps and scannable QR codes are just a couple of examples of how your guest engagement is enhanced. But what about facial recognition software? Have you tapped into it yet for event registration?
When it comes to curating larger New York events, fundraising galas, and conferences, tech-like facial recognition is becoming more available. Keep reading to explore how it can change everything for your event planning business.
How Facial Recognition Works in Events
Event check-in, especially for those larger, more high-profile events, is a breeze with facial recognition solutions. This software uses your event’s pre-registration data of guests to verify the identities of your invite list as they arrive. It eliminates the need for long lines at event entry points, using event tickets, or manually checking in guests.
Today’s facial recognition tech uses biometric software designed to identify people using videos and images. It’s certainly not new. But the applications of facial recognition continue to evolve.
The science:
Software can identify and authenticate a person using 2D or 3D facial images. Each unique face is matched using visual geometry, like the natural contours of the nose, mouth, jawline, and eyebrows. It’s like a facial fingerprint, unique to each guest.
Benefits of Such Event Registration Technology
With each new event tech innovation, the entire industry takes a step forward. And the benefits of event registrations using facial recognition technology are exponential!
Simplify and Speed Up the Check-in Process for Guests
Lose the paper event tickets and move to a digital platform for all your New York events. Guests can pre-register their attendance using apps and digital RSVPs. Turn to digital wallets with QR codes, RFID, or iBeacons for fast scanning event entry. And facial recognition allows you to verify each guest quickly, so you can say goodbye to event entrance bottlenecks and long lines.
Improve Event Security and Safety
Some of your NYC events will have closed guest lists of invite-only attendees or high-profile people who require tightened security. Facial recognition at your registrations can work to prevent event disruptions in a big way for these types of events and guests. And you’ll reduce any risks of unwanted arrivals gaining entry.
Track Event and Session Attendance
Another benefit of facial recognition software for event planners involves tracking capabilities. Easily track who’s attending the event in post-event analytics. You can also use it within your NYC event to gather more details about event sessions or presentations. Imagine having an easy-to-use technology that produces all kinds of guest data in your cloud to review and improve all your conferences and events.
Reduce Event Management Stress
Part of your event management process involves additional staff and event oversight. But when you introduce facial recognition technology, you can ease those event staffing pressures. This can be especially helpful in saving time and resources for larger conferences, trade shows, and galas, allowing you and your staff to focus on other engagement aspects of your NYC event.
Why Event Planners Are Embracing It
Event planners are embracing facial recognition technology for a number of reasons beyond just the aforementioned benefits, too. It’s an innovative solution for:
- Accessing control for authorized or restricted members.
- Running ID checks on event guests.
- Finding missing event guests (think festivals and mass events.)
- Gathering better event data.
Discover All the Latest Event Tech at The Event Planner Expo
Don’t be afraid to embrace the emerging event technology that can dramatically improve your event planning process and boost your business! Facial recognition is just one of many solutions out there that event professionals can explore. To learn more about the very latest in event innovations, you need to get to The Event Planner Expo 2024 this October. It’s the one industry event of the year where event planners can collaborate and network with thousands of top pros and leaders. And you can elevate your Expo experience as an exhibitor on the trade show floor! Reserve your booth space today, and make sure you get a prime spot to showcase your brand!
