Event marketing may be one of the most important aspects of your job as an event planner. Building excitement about your event, selling tickets, and boosting attendance are all key. Without a robust and well-executed marketing plan, your New York event could end up being a total flop. But before you jump to start launching all your genius event marketing strategies, you must first develop some goals. Setting achievable event marketing goals is imperative to event marketing success. And today, we’re sharing what you need to know about outlining reasonable and attainable objectives for any event marketing you have in mind.
Examples of Great Event Marketing Goals
Every New York event you curate will have a different audience, different themes, and different goals. Corporate events call for a different strategy from weddings and mitzvahs, for example. So, you’ll want to keep those details in mind when carving out your event marketing objectives. Here are examples of event marketing goals that might make sense for your approach.
- Revenue goals and ticket sales
- New client prospects or lead-generation
- Increased brand awareness
- Boosted event engagement and experiences
- New product or service promotions
- Celebrate client relationships
Identify the Paths to Achieve Event Goals
With any event marketing strategy, the best way to measure its attainability is to identify the path to achieving those goals. In other words, what channels, resources, or mechanisms are needed to meet those event objectives? And more importantly, do you have what you need to pursue them? These are examples of what a path to goal attainment might require:
- Ad budgets
- Social media audiences
- Referral programs
- Case studies
- Event marketing technology
- Affiliates or ambassadors
Remember the 5 P’s of Successful Marketing
When creating your New York event marketing plan and setting achievable goals for that strategy, consider the five Ps.
- Product: Know what it is you’re “selling” with your event.
- Price: Include pricing details and associated value propositions.
- Promotion: Build excitement and enthusiasm about your event.
- Place: Provide venue, theme, and expectations details using FOMO.
- People: Know your target event audience so you can attract them.
Making Sure Your Event Marketing Goals Are S.M.A.R.T.
Remember to evaluate your event marketing objectives through the S.M.A.R.T. lens, too. This goal-setting principle is applicable to all kinds of marketing scenarios and roadmaps. But it’s especially helpful when establishing event marketing objectives.
- Specific: Be specific about identifying each event goal.
- Measurable: Have metrics in mind to help you track goal-achieving progress.
- Attainable: Know exactly what it takes to reach your event goals.
- Realistic: Root all your event marketing goals in reality.
- Timely: Set timelines to track and measure your efforts and results.
Apply some precision to all your event marketing strategies using these frameworks and insights. It’s how you’ll set achievable goals with each NYC event you plan as an event planner. And get all the event marketing insights you need right here with our featured blogs and ongoing blog series. And make sure you plan ahead to get tickets for The Event Planner Expo 2024!
