Event Marketing Funnel 2.0: How to Optimize Your NYC Campaigns in 2025
In a perfect world, a prospect would excitedly hire you to produce their next big event. But oftentimes, they need more convincing. We know your events are awesome. But how can an NYC event planner inspire a newcomer to your event website to book with you, buy a ticket, or RSVP? The answer is optimizing […]
12 Marketing Mistakes You Could Be Making (And How to Fix Them in 2025)
As an event planner in New York City, you know the competition is fierce. Landing event clients and ensuring stellar attendance demands not only exceptional planning skills but also a top-notch marketing strategy. With 2025 ushering in fresh trends and expectations, sticking to outdated or ineffective marketing methods could cost you clients and opportunities. Let’s […]
Creating Memorable Experiences With Immersive Entertainment
Entertainment is no longer a spectator sport. Event attendees today want to take part in the fun. And with the rising popularity of immersive entertainment, they can. More of an experience than a performance, immersive entertainment transforms your event into an adventure. Immersive entertainment transforms attendees into explorers rather than mere observers. And like all […]
How to Mix Music, Comedy, & Art for Dynamic Event Entertainment
You’ve heard it said that variety is the spice of life; the same holds true when it comes to event entertainment. Having a mix of entertainment at your event is a way to immerse your attendees in an environment awash with inspiration, excitement, and energy. However, incorporating a variety of entertainment options at your event […]
Incorporating Live Performances for an Unforgettable Event Experience
Event attendees deserve a chance to let loose after a day (or more) of attending seminars, conferences, and trade booths. Give them an opportunity to let their hair down, loosen their tie, and whoop it up with an unforgettable live performance. Live entertainment will help crystallize your event in your attendees’ memories. Get their juices flowing […]
5 Ways to Incorporate the Taste of NYC Into Your Events
New York City is a melting pot of cultures, customs, and cuisines. It’s a reflection of the city’s diversity and culinary creativity. NYC event planners are able to tap into any cuisine they want when hosting all types of events, from corporate to social. The array of flavors available here is unmatched and will bring […]
8 Steps to Creating Memorable Experiences for New York Events
Corporate event and social event attendees can be an event planner’s greatest marketing asset. But to evangelize your event guests, you have to dazzle them with every aspect of your events. And to make every element memorable, consider these steps and high-value insights for inspiration. When your NYC event guests rave about their experiences, you […]
10 Creative Themes for New York Corporate Events
Party-goers love a good-themed New York City corporate event. From sophisticated and extravagant to quirky and creative, event planners have endless options to explore when choosing a theme for a corporate event. Event themes bring cohesion to the planning process and drive decor, venue, and catering choices. They can enhance guest engagement and make for […]
Explore New Ways to Make Virtual Event Planning a Breeze
Virtual events have experienced a significant increase in popularity in recent years. Because of world events and ever-improving technology, we are able to connect with professionals and like-minded individuals worldwide. As a virtual event planner, it is your responsibility to handle all of the logistics for hosting a successful virtual event. These tools will make […]
Food & Fun: 5 Ways to Bring Catering and Entertainment Together
New York City event planners have a lot on their hands when it comes to planning any event, no matter how big or small. Whether you’re planning a corporate event or a milestone party, two of the most important aspects of a successful event are the food and the event entertainment. Both of these involve […]