How to Conduct a Brand Audit for Your Event Planning Business
Who am I? It may seem like an existential question. But when you’re a New York event planner, it’s a crucial inquiry into your business and its position in the event planning landscape. “Who am I?” becomes the starting point for a brand audit for your event planning business. As an event planner, you — […]
What Today’s NYC Event Planners Struggle with Most in Marketing (And How to Fix It)
Event planners wear ALL the hats brilliantly. You’re a party planner, a vendor wrangler, a client whisperer, and task juggler. And you pride yourself on being incredibly masterful at all of it. But how confident are you about marketing? Don’t fret. You’re not alone. Lots of New York event planners struggle with marketing – both […]
Why You Should Be Leveraging the Organizational Benefits of a Content Calendar
As a New York event planner, you’re a master at organizing yourself, your business, and your events. But if you’re still marketing your corporate and social events (and your business, for that matter) without an organized content calendar, you’re missing out on some BIG advantages. Start leveraging all these benefits of following a content calendar […]
Grow Your Event Planning Business with These 6 Genius Strategies
Marketing and advertising strategies can lose effectiveness over time. And as an event planner, you’re going to need to keep up with your marketing results to spot when changes are necessary. Whether you specialize in corporate events and conferences or social events and celebrations, staying aligned with your target audience is important. Additionally important is […]
Event Marketing Trends to Expect in 2024
Event marketing isn’t a static element of your event planning business. It’s an ongoing process and ever-evolving strategy that changes over time. As your event clients change demands and event guests shift their preferences, you have to remain vigilant about knowing how to reach and engage them effectively. Based on events industry predictions, these are […]
In-Person Sales Calls Still Work When You Do These Things
So much of your event planning business’ marketing and sales efforts involve online channels and digital campaigns. They have to if you want to generate leads and reach your target event clients. But don’t overlook the value of the traditional, in-person sales meeting. Because you’re in the business of creating experiences and building relationships, it’s […]
Crafting an Email Marketing Campaign That Generates Results
As an event planner, one of your most pivotal communication channels with potential event clients is email. But you know you have to be creative with your email marketing to make an impact. Otherwise, your well-intentioned messages go unopened, unread, or worse, in the deleted folder. Start gaining more traction and results with your email […]