AI & Data-Driven Event Marketing: How Planners Can Move Beyond ‘Just an Email’
Learn how today’s top event planners use AI and data to personalize marketing, automate follow-ups, and boost bookings. Discover real strategies and tools at The Event Planner Expo 2026.
See the Dutch National Ballet at New York City Center
The Dutch National Ballet returns to New York for two programs of classical and contemporary works. Don’t miss it!
Why The Event Planner Expo Is More Than Just a Trade Show
Connect, learn, and be inspired at The Event Planner Expo, where innovation, education, and immersive experiences set it apart from every other trade show.
From One-Offs to Lifelong Clients: The Secret to Event Planning Success
If you’ve been in the event world long enough, you know this. A successful event isn’t just about flawless lighting, or the perfect menu, or even the wow factor in the room. It’s about people. The ones who trust you with their vision. The ones who come back, year after year, because they know you […]
How Strategic Partnerships Are Transforming the Event Industry in 2025
Let’s be honest. No one builds a thriving event business solo anymore. Not in New York. Not in 2025. The most successful planners, venues, and vendors are those who know how to team up strategically, creatively, and intentionally. Because a great partnership? It’s like a good event. Timing, chemistry, and a bit of risk make […]
Advanced Social Media Hacks Every Event Entrepreneur Needs in 2025
Everyone posts. Few connect. You can have the prettiest feed in New York and still disappear in the scroll. Because this year, social media isn’t just about showing up. It’s about showing why you matter. Event pros who get it aren’t chasing likes. They’re building communities that convert. They know how to turn a scroll […]
Creating a Customer Journey Map That Converts Guests Into Clients
You can throw a beautiful event. Everyone claps. The lighting is perfect. The food? Michelin-level. But if you’re serious about growth, you know that isn’t enough anymore. The real game? Turning casual guests into loyal clients who remember you long after the confetti’s cleaned up. That’s where the customer journey comes in. Not as a […]
Why Delegation Is the Secret Weapon for Event Growth
Trying to juggle every detail of an event on your own might sound impressive at first. You’re the hero. The one who does it all. But here’s the problem. Doing it all comes with a cost. Burnout. Stalled growth. Missed opportunities you don’t even see because you’re too deep in the weeds chasing invoices or […]
Growth Mindset in Event Planning: The Secret Sauce Behind Legends
Step into event planning and you’ll notice something fast. It’s not only about décor, timelines, or guest lists. The ones who truly stand out? They see growth as a lifestyle. They evolve. They adapt. They play with new ideas even when the rest of the room says, “too risky.” That’s the difference between being good […]
How Top Event Planners in 2025 Build Sales Funnels That Actually Convert
If you’re in the event world, you already know the truth. It’s not just about dazzling concepts or flawless logistics. It’s about getting the right people to notice you, trust you, and say yes. That path from stranger to booked client? That’s your sales funnel. And if you don’t have one built with intention, you’re […]