Struggling to Land New Event Clients? Try These 5 Sales-Boosting Ideas
Is your pool of potential event planning prospects running dry? Do you need fresh inspiration for how to land new event planning clients for corporate events, social events, and weddings? Keep reading. Today, we’ll share sales-boosting ideas and marketing insights to reinvigorate your sales funnel! 1. Step Away from Digital and Go In Person Sometimes, […]
5 Metrics Your Events Biz Should Measure Often
Of all the KPIs your event planning business measures, gauging the success of your events is always key. And today, we’ll share precisely which metrics your event business should be tracking. These are the analytics that will help you determine strengths and weaknesses and new opportunities for business growth. ROI One of the first metrics […]
Social Media Event Marketing Mistakes to Avoid
Whether you’re event marketing for a New York event specifically or looking to market your own event services business, social media is a pillar channel to use. But there are some mistakes event planners make with their social media marketing efforts that could be costing them leads and engagements. Check this list to see if […]
Grow Your Event Leads with These 5 Strategies
Your overall and long-term success as a New York event planner lies within your ability to create incredible event experiences. But it also heavily depends on the effectiveness of your lead generation strategies. How you attract, engage, and land new event-planning clients matters. And without a lead generation plan to target your core audience of […]
7 Signs Your Event Planning Website Is Losing Its Effectiveness
Of all your marketing and advertising efforts, your website may be one of the most significant. It’s your digital storefront, representing your brand, style, and skills as an event planner to the world. But here’s the thing about websites – they grow stagnant and outdated over time. These are the signs and indicators that point […]
3 Ways to Significantly Boost Your Event Planning Business Bottom Line, Right NOW
There’s marketing and sales advice in abundance out there, designed to help you land new event planning clients down the road. But what if you need to surge your bottom-line earnings right now? Are you missing opportunities to close deals today? If you have short-term sales goals to meet this week, there are some things […]
Blogging for Results: 10 Secrets to Boost Your Event Planning Business
How’s your business blog coming? If you had to pause before answering that, you could probably use a boost. Blogging and content marketing can get tedious, especially when you feel like your ideas are running dry and you’re rushing your process. But if you have a plan, you can avoid these blogging pitfalls and start […]
How Event Professionals Are Attracting High Ticket Clients
Event professionals have a tough job. They have to find new business and keep their existing clients happy – all while managing budgets that are often tight and time constraints that are even tighter. Lead generation is key to succeeding at this balancing act, but it can be difficult for event planners to generate leads […]