10 Lead Gen Tactics You Should Be Running at Every NYC Event
Learn how to capture, convert, and close more leads at your next event, and why securing a booth at The Event Planner Expo 2025 is your ultimate networking move.
Email Isn’t Dead–But Your Email Strategy Might Be
Email marketing is far from dead, but most event pros are stuck using outdated tactics. Learn how to modernize your strategy to get better results in 2025.
33 Brilliant Reasons You Need to Attend The Event Planner Expo 2025
Discover 33 powerful reasons to attend The Event Planner Expo 2025, from headline speakers like Daymond John to unmatched networking, education, and client opportunities in NYC this October.
Turn Your Event Into a Content Engine: How to Build a Month of Marketing Assets From One Night
Learn how to turn one event into a month-long stream of marketing content that boosts visibility, engagement, and ROI.
Don’t Just Post—Pre-Sell: How Social Media ‘Teasers’ Are Replacing Traditional Event Launches
Learn why early teaser content outperforms traditional launches and how to use it to pre-sell your next event. Perfect for event planners looking to boost buzz and drive attendance.
How to Use Data & Metrics to Prove Sponsor ROI & Get Renewals
Learn how to use event data and metrics to prove sponsor ROI, secure renewals, and grow long-term partnerships. This guide breaks down what to track, how to present it, and why personalized impact reports are your secret weapon to keeping sponsors coming back.
Swipe Up, Show Up: Build Instagram Story Funnels That Drive RSVP’s
Instagram Stories can be so much more than behind-the-scenes footage and morning coffee shots. For savvy event marketers, they’re a high-converting funnel disguised as a social scroll. Stories capitalize on urgency, FOMO, and bite-sized content, the exact trifecta that moves viewers from casual followers to confirmed attendees. Here’s how you can build incredible IG story […]
Content Collabs: How Smart Planners Partner with Speakers, Sponsors & Venues to Drive Visibility
Smart event planners know the real magic happens when you collaborate with your event speakers, sponsors, and venues and not just on logistics, but also on content. Done right, content partnerships can help you reach bigger audiences, boost brand visibility, and turn your event into the thing everyone’s talking about on Monday morning. Let’s break down […]
The New Rules of Event SEO: How to Make Sure Your Event Gets Found (and Filled)
In New York City, where there’s an event happening on every corner, just putting together an incredible experience isn’t enough. If people can’t find it, they won’t show up. That’s where SEO comes in. Not the old-school kind filled with awkward keywords and shady tricks—but a modern strategy that helps your event land in front […]
3 Must-Have AI Tools Every Events Business Needs to Stay Ahead
Let’s cut the fluff — if you’re still doing things manually in 2025, you’re falling behind. AI isn’t the future. It’s the present. And if you’re in the events business, you either embrace it or get outpaced. Here are three essential AI-powered tools (plus two bonus game-changers) that we use every single week to scale […]