Harnessing the Power of Influencer Marketing in Event Promotion
Influencer marketing can be a relatively new concept for traditional marketers. It came into action with the increasing use and access of social media platforms. But what is influencer marketing about, and how can it help in promoting events? What are the common strategies for tapping into the power of prominent influencers? If you have […]
6 Ways to Repurpose Your Event Planning Blog Content for Added Engagement
Running out of fresh content and topic ideas for your event planning business blog? Don’t fret. There are some great ways and big ideas to repurpose blogs and reinvigorate them for added engagement. And you don’t need to be a creative genius to step up your blog marketing strategy and online engagement game. 1. Create […]
The Top 101 Marketing Conferences for 2024
Have you ever felt like you’re on an endless quest to keep up with the latest trends in our fast-paced industry? From groundbreaking marketing strategies to unparalleled networking, these top 100 events are more than just meetings. They’re incubators for innovation and growth in marketing. Buckle up because 2024 is bringing a lineup of marketing […]
CRM Solutions for Event Planners: 9 Top Considerations to Grow Your Business
Of all the marketing tools and digital solutions available to event planners, choosing the right CRM tool might be the most important. The Customer Relationship Management software solution allows you to effectively manage client relationships, sales, and event planning insights. But knowing which platform to choose can be tricky. That’s why we’ve assembled some of […]
What Today’s NYC Event Planners Struggle with Most in Marketing (And How to Fix It)
Event planners wear ALL the hats brilliantly. You’re a party planner, a vendor wrangler, a client whisperer, and task juggler. And you pride yourself on being incredibly masterful at all of it. But how confident are you about marketing? Don’t fret. You’re not alone. Lots of New York event planners struggle with marketing – both […]
How You Can Attract More Team-Building Event Planning Clients in 2024
As an event planner in New York, you’re likely digging into the details about how you did in 2023. And you’ll want to identify marketing and advertising methods that worked well so you can use them again in 2024 to attract more clients to your event planning services. It’s going to be important for you […]
Why You Should Be Leveraging the Organizational Benefits of a Content Calendar
As a New York event planner, you’re a master at organizing yourself, your business, and your events. But if you’re still marketing your corporate and social events (and your business, for that matter) without an organized content calendar, you’re missing out on some BIG advantages. Start leveraging all these benefits of following a content calendar […]
How to Land More Company Office Party Event Clients in 2024
When you’re a prominent event organizer in New York, you have access to so many new client opportunities. But it’s not always easy landing those clients, especially those tough-to-land business clients with company office parties to plan. So, what can you do differently or more effectively to improve your ability to win over new office […]
Event Advertising: 3 Resources You Should Be Using
We’re always sharing the latest techniques for event marketing and insights for growing your event business here in New York. And it can be overwhelming, especially if you’re a solopreneur, to tap into every best practice all the time. But, some event advertising methods are downright essential to use, especially if you’re trying to sell […]
Event Marketing Trends to Expect in 2024
Event marketing isn’t a static element of your event planning business. It’s an ongoing process and ever-evolving strategy that changes over time. As your event clients change demands and event guests shift their preferences, you have to remain vigilant about knowing how to reach and engage them effectively. Based on events industry predictions, these are […]