5 Benefits of Retargeting Ads & How They Work for Events
For an ad to be most effective, it needs to appear in front of someone multiple times. Generally, it takes multiple appearances before they have some sort of recognition. It takes more appearances before the person recognizes and remembers the ad. Then, it takes even more appearances for the person to remember the ad and […]
6 Business-Savvy Podcasts Today’s Event Professionals Should Be Tuned Into
As an event planning professional, you want to provide the best possible service for your clients. This means staying front and center on the latest industry trends and innovations. Beginner and experienced event planning professionals can benefit from listening to educational podcasts, especially those that inspire continued learning and skill-sharpening. These could be about the […]
Event Video Marketing: 6 Do’s & Don’ts
With video being the most effective marketing medium, it should be a part of your event marketing strategy. It is versatile enough for effective messaging and branding in various campaigns on multiple platforms. Making videos is relatively accessible, as almost everyone has a smartphone with a high-quality camera. However, your event planning business deserves forethought. […]
Benefits of Becoming a Sponsor at The Event Planner Expo 2024
The Event Planner Expo attracts thousands of event professionals, hospitality businesses, and global brands to NYC for three full days of high-energy networking and growth. From the Opening Party to the Day 2 Speaker Series and every lounge, party, and networking opportunity in between, this is where event pros come to shine. Yes, get your […]
Why Local SEO Matters in Event Planning
An SEO plan is essential to your marketing strategy for your event planning business. However, attempting to rank for any event planning-related searches can create a task that is too large to achieve. It also may not return the best results for your goals. Instead, consider focusing your SEO efforts on local SEO. This small […]
Content Marketing & Infographics: 9 Ways to Boost Event Buzz
Your event is the best out there, and you want it to get all the attention it deserves. But pushing through the online chatter is challenging. You’ll need all of your marketing tools to reach your intended audience and put your event at the top of their minds. In this article, we share our top […]
How to Use Drip Email Campaigns to Build Interest in Your NYC Events
Those in the know use the word “drip” in a specific context. A modern slang meaning “very cool, awesome, and stylish,” to have drip means you have it going on. Drip email campaigns, on the other hand, derive their name from the steady “drip” of emails sent to recipients. A nod to irrigation systems, drip […]
Growth vs. Scaling: How Today’s Event Planners Can Achieve Both
To succeed in your event planning business, you need to understand how to scale and grow. While you could do just either one of these, this isn’t the optimum approach. By combining growth and scaling in your long-term strategy plan, you can expand your business in a controlled method. That way, you can take calculated […]
The Event Planner’s Marketing Toolkit: 9 Must-Haves to Include in Yours
You may have planned the GOAT rave, but if no one shows, did it really happen? As a NYC event planner, you get your kicks planning epic events for one reason: bringing people together. That’s what it’s all about, and that’s why you need a marketing toolkit that will get the word out and bring […]
6 Ways to Grow Your Business at The Event Planner Expo 2024
So, how’s 2024 treating your event planning business so far? Are you landing more clients this year? Did you launch a new event planning niche or website? Have you networked enough with the right people? More importantly, are you growing or improving your skills? If you feel like there’s always room for improvement, there’s one […]