Event Planners: Check Out These Great Social Media Marketing & Management Solutions
You hear it all the time – work smarter, not harder. But when it comes to managing your social media platforms for your New York events and your event planning business, it can be hard. Streamlining your efficiency with social media marketing, posts, and promotions can be game-changing for you. And these are the marketing […]
8 Insights to Prepare for the Big Event Client Presentation
No matter how phenomenal of an event planner you are, if you can’t shine during the big client presentation, you aren’t going to grow. Entrepreneurs today leverage all kinds of methods and strategies for drumming up new leads and attracting event prospects. But if you can’t close the deal when it counts, you’ll walk away […]
Branding 101: How to Make Your Event Planning Brand Work for You
If you’re focusing all your client acquisition efforts on marketing without first laying the foundation for your event planning brand, you’re not going to see the best results. In fact, it’s the brand positioning that will ensure your marketing campaigns all reach and resonate with your target audience. So, if you’re not sure your NYC […]
6 Brilliant Promotional Items for Event Planners
Promotional products and swag are great marketing tools for boosting brand awareness and putting tangible items in event attendees’ hands. But don’t just coordinate swag for your corporate event clients when you can be using promotional items for promoting your own event planning business. Here are just a few of the highest-impact swag ideas that […]
6 Signs Your Event Planning Website Needs a Refresh
Your event planning website is your business’ welcome sign and digital storefront to the world. If it’s brilliantly designed, easy to navigate, and effective, you’ll inspire new event clients to engage with you. And when properly executed, you should also be boosting event attendance with all your New York events. But if you’re not seeing […]
Event App Marketing: 6 Things to Know
Today’s event planners recognize just how valuable the event app is for event marketing and attendee engagement. Industry data says almost half of all event professionals are already using event apps, and widespread adoption is growing rapidly at 30%+ annually. But it’s important to know there are insights and best practices to follow to make […]
Does Your Event Planning Business Have a Brand Message?
As a NYC event planner, you might feel confident in your ability to market your events and promote your services. But what about your brand? Do you have a strong brand reputation and resonating brand message? If you’re not sure, there’s likely room for some branding improvement. And today, we’ll share just what today’s event […]
4 Traditional Advertising Methods That Still Win
With all the tips and tricks out there and so-called expert advice about digital marketing, it can be easy to overlook the value of traditional event advertising methods. But with nearly every person and brand vying for positions in the news feeds online, the digital marketplace is ridiculously cluttered and noisy. And event planners are […]
Email Marketing for Results: How to Improve Attendance with the Inbox
Email marketing can be a complex process, especially when promoting specific events. New York event planners like you rely on email campaigns to spread the word about upcoming events and to boost awareness of your event planning business. But to be effective today, with real results, you’re going to need a new playbook. Email is […]
How to Promote Yourself the Right Way As an Event Planner
There’s a common misconception out there about marketing your event services. It’s the notion that you have to be in “party mode” across all your channels. And it includes a marketing strategy that feels like splashing messages anywhere and everywhere. But if you subscribe to these strategies, you’re going to be running out of time […]