7 Ways to Start Banking More Event Client & Guest Reviews Online
For event planners, having online reviews is a must for attracting new clients. While you can sit back and wait for people to write a review on their own, this is not the best strategy. You won’t get as many positive reviews as possible if you put some effort into collecting positive reviews. Start by […]
How to Research Strong Keywords for Your Event Planning Business
In today’s increasingly competitive and high-tech world, it can be difficult to stand out from the competition. You may have the most amazing event-planning business on the planet, but it won’t matter if no one knows where to find you when they’re ready to plan a NYC event. That’s why you need your event-planning business […]
3 Ways to Step Up Your Game in Landing Event Sponsors
As you look to 2025 and develop new plans to step up your event planning game, consider your approach to landing event sponsors. It’s one of the most essential avenues for generating event revenue. And, ultimately, it’s a game-changer for producing wow factor-level NYC events. And there’s no shortage of brands, companies, and potential sponsors […]
The Importance of Personal Branding for Event Planners
You live in New York City, and that means you’re no stranger to the power of branding. You’re confronted with branding the last Thursday of every November when you see a giant inflatable turkey bobbing its way down 34th Street. You see branding in action when you watch the tourists ice skating in midtown. And […]
5 Benefits of Retargeting Ads & How They Work for Events
For an ad to be most effective, it needs to appear in front of someone multiple times. Generally, it takes multiple appearances before they have some sort of recognition. It takes more appearances before the person recognizes and remembers the ad. Then, it takes even more appearances for the person to remember the ad and […]
6 Business-Savvy Podcasts Today’s Event Professionals Should Be Tuned Into
As an event planning professional, you want to provide the best possible service for your clients. This means staying front and center on the latest industry trends and innovations. Beginner and experienced event planning professionals can benefit from listening to educational podcasts, especially those that inspire continued learning and skill-sharpening. These could be about the […]
Event Video Marketing: 6 Do’s & Don’ts
With video being the most effective marketing medium, it should be a part of your event marketing strategy. It is versatile enough for effective messaging and branding in various campaigns on multiple platforms. Making videos is relatively accessible, as almost everyone has a smartphone with a high-quality camera. However, your event planning business deserves forethought. […]
Benefits of Becoming a Sponsor at The Event Planner Expo 2024
The Event Planner Expo attracts thousands of event professionals, hospitality businesses, and global brands to NYC for three full days of high-energy networking and growth. From the Opening Party to the Day 2 Speaker Series and every lounge, party, and networking opportunity in between, this is where event pros come to shine. Yes, get your […]
Why Local SEO Matters in Event Planning
An SEO plan is essential to your marketing strategy for your event planning business. However, attempting to rank for any event planning-related searches can create a task that is too large to achieve. It also may not return the best results for your goals. Instead, consider focusing your SEO efforts on local SEO. This small […]
Content Marketing & Infographics: 9 Ways to Boost Event Buzz
Your event is the best out there, and you want it to get all the attention it deserves. But pushing through the online chatter is challenging. You’ll need all of your marketing tools to reach your intended audience and put your event at the top of their minds. In this article, we share our top […]