5 Benefits of Conducting an Event Planner Website Audit in 2025
Nearly every new client makes one important stop in their customer journey before hiring you as their NYC event planner: your event planning website. Whether they find you through your social media marketing, stop at your booth at NYC’s top event planning conference, or connect with you through a mutual friend, they will almost certainly […]
Email Marketing Tips to Stay Top of Mind with Potential Clients
Mad Men of yesteryear could only dream of a marketing strategy as effective as email marketing. For every dollar you invest on email marketing, NYC event planners can expect to receive roughly $36 in revenue. But that doesn’t mean email marketing is easy money. Rather, it’s a skill with a long list of best practices […]
Creating a Strong Event Planning Portfolio: The Complete 2026 Guide
Your event planning portfolio is one of the most powerful tools for attracting clients and growing your business. More than just a collection of past events, a strong portfolio is a strategic showcase of your creativity, versatility, and expertise. In 2026, the way clients evaluate event planners has evolved, and your portfolio needs to keep […]
How to Leverage Social Media to Attract High-End Event Clients
Social media is essential for today’s businesses and especially for event planners. In fact, potential clients are very likely to visit your social media pages early on in their decision-making process, so what they see has a big impact on whether they hire you for future events. Active and appealing social media pages create a […]
5 Proven Strategies to Build Your Event Planning Brand
Breaking into the event world and making a name for yourself in NYC can be challenging. As one of the biggest markets for event planners, New York City offers both unlimited potential for growth and serious competition. So, what can you do to stand out from the crowd? Try these five proven event strategies to […]
The Power of Testimonials: How to Use Client Reviews to Grow Your NYC Event Planning Business
Client reviews can be a game-changer for growing your NYC event planning business. From website testimonials to case studies, using real client feedback enhances your reputation and proves your event expertise. By strategically showcasing positive reviews, you create social proof that attracts new clients and builds trust. Harnessing the power of testimonials is key to […]
Building a Referral Network in NYC: Marketing Tips for Event Planners
Imagine waking in the morning to a slew of emails and texts from potential clients inquiring about your event planning services. Picture sipping your Americano from Bird & Branch, and your phone is blowing up with new clients. It may seem like a far-fetched dream now, but it could be your reality when you build […]
Rebranding Your Event Business: How to Refresh Your Image in NYC
Everyone grows and changes, both personally and professionally. Oftentimes, the evolution happens alongside a major life event, such as the loss of a loved one or a milestone birthday. Sometimes, outward circumstances force change upon us, such as a changing marketplace or a disastrous event irreversibly damaging a hard-won reputation. Still, other times, a sense […]
Seasonal Marketing Strategies for Event Planners in NYC: Capitalizing on the City’s Calendar
New York City is a hub of activity year-round, but certain seasons bring unique opportunities for event planners to shine. From the festive holiday season to the vibrant energy of summer, understanding how to align your marketing strategies with the city’s calendar can help you land more bookings and boost your visibility. From NYFW and […]
Email Marketing Campaigns That Drive Bookings for NYC Event Planners
You’re no stranger to promoting NYC events. It’s in your blood and comes second nature to you. When you need to pack a house, you know how to get the word out – and in a big way. But what about marketing your own business? Are you just as savvy about landing event clients as […]