The New Rules of NYC Event PR: From Page Six to TikTok in 48 Hours

In a city that thrives on buzz, getting the right press for your event isn’t about sending a generic release anymore. NYC’s event PR game has shifted from waiting for legacy outlets to bite to crafting moments that are made for sharing and optimizing for speed. Want to go from Page Six mentions to TikTok […]
Why Your Event Brand Might Be Boring (And How to Fix It Before Tickets Drop)

If your event branding isn’t grabbing attention, you’re losing ticket sales. Here’s how to turn bland into bold before you even launch your promo campaign.
NYC Subway Talent Goes Black Tie: Booking Unexpected Acts That Wow

Discover how NYC’s legendary subway performers are swapping street corners for black-tie stages. Learn how top event planners are transforming raw, authentic talent into showstopping acts at high-end events.
Meet PokerDivas

Discover how PokerDivas uses poker strategies to boost leadership, negotiation, and team-building skills. Perfect for NYC event planners seeking unique, engaging programs that empower professionals and elevate events.
Capture It with ArtVesta Studio

Discover ArtVesta Studio, a NYC-based photographer with 20+ years of experience capturing weddings, events, and corporate projects with timeless style, editorial flair, and authentic storytelling.
The ‘Pop-Up Set’ Trend: 5-Minute Performances That Spark Massive Reactions

Discover how three-to-seven-minute pop-up sets—think flash mobs, beatboxers, and aerial acts—are transforming NYC events, boosting energy, and driving social buzz.
Creative CTA Placements That Drive RSVPs

Explore innovative CTA placement ideas that boost event RSVPs. Perfect for NYC planners aiming to convert interest into attendance through smart design.
Using “Main Character Energy” to Market Your Event’s VIP Experience

Discover how to channel “main character energy” in your VIP marketing to transform your event into a headline worthy narrative that guests can’t wait for.
Sponsorship Recap Reports That Wow (And Make Renewal a No-Brainer)

Ready to turn your sponsorship recaps into renewal machines? Don’t just thank sponsors, show them the full value of their investment and open the door for bigger, better partnerships.
Email Isn’t Dead–But Your Email Strategy Might Be

Email marketing is far from dead, but most event pros are stuck using outdated tactics. Learn how to modernize your strategy to get better results in 2025.