Beyond the Booth: Innovative Ideas for Trade Show Success
Trade shows and conferences in NYC are great opportunities to showcase your event products and services, network with new potential event customers and partners, and generate leads and sales. However, with so many exhibitors competing for attention, how can you stand out from the crowd and make a lasting impression? The answer is to go […]
Event Marketing Trends to Expect in 2024
Event marketing isn’t a static element of your event planning business. It’s an ongoing process and ever-evolving strategy that changes over time. As your event clients change demands and event guests shift their preferences, you have to remain vigilant about knowing how to reach and engage them effectively. Based on events industry predictions, these are […]
Designing Immersive Experiences: The Future of Event Engagement
Events are not just about delivering information or entertainment. Instead, they’re about creating meaningful and memorable experiences for the attendees. Attention spans are shrinking and distractions are abundant. So, how can event organizers capture and retain the interest of their audience? The key to successful corporate events is immersive event design that engages all the senses, […]
How Facebook Groups Can Work to Your Event Planning Advantage
As an event planner, you likely rely on Facebook for marketing your business as well as your upcoming events. But how well are you leveraging Facebook groups? Today, we’re shedding light on Facebook groups for business so you can start exploring new and broader audiences with your event messaging and marketing efforts. Join Existing Facebook […]
Instagram Do’s & Don’ts When Promoting Your NYC Event
Instagram might just be an event planner’s best friend. With its brilliant audience reach and visual capabilities, it’s one of the most effective tools in the event marketing toolbox. But with new algorithms, new rules, and new audience preferences comes a slew of new “do’s and don’ts” to consider. Today, we’re sharing the Instagram do’s […]
In-Person Sales Calls Still Work When You Do These Things
So much of your event planning business’ marketing and sales efforts involve online channels and digital campaigns. They have to if you want to generate leads and reach your target event clients. But don’t overlook the value of the traditional, in-person sales meeting. Because you’re in the business of creating experiences and building relationships, it’s […]
Why Networking Is So Important for Your Events Business
Event planners are social by nature. You’re magnetic in a room and known for brilliant ways to engage an audience. But don’t forget to tap into that superpower for your own business. Networking is so pivotal for event planners for a number of reasons. Today, we’ll offer reminders supporting why you should be committed to […]
Social Media Secrets to Boost Your Event Attendance
Here are a couple of EventMB stats worth considering. Almost 40% of today’s event planning professionals believe social media is the key to their event marketing success. Another 58% of marketing pros use social media platforms and messaging to promote before, during, and after their events. There’s no question that social media has to be […]
Event Planning Checklist: Everything You Need to Know
There’s no denying it, event planning is stressful. With so many details to consider, it’s easy to feel swamped. Are you in the process of organizing an event and don’t know where to start? You need an event planning checklist. Our guide covered everything about how to plan an event. It’s a culmination of industry secrets […]
12 Classy Ways to Deal with Difficult Event Clients
Despite your best efforts to keep every event planning step smooth and seamless, event planners know problems to come up, and clients can get grumpy sometimes. Don’t lose your cool, though. By nature, you’re resilient under pressure. And you can tap into these classy and calming methods for dealing with and diffusing difficult event clients. […]