How Strategic Partnerships Are Transforming the Event Industry in 2025
Let’s be honest. No one builds a thriving event business solo anymore. Not in New York. Not in 2025. The most successful planners, venues, and vendors are those who know how to team up strategically, creatively, and intentionally. Because a great partnership? It’s like a good event. Timing, chemistry, and a bit of risk make […]
The Real-World Guide to Social Media Event Promotion in 2025
Let’s be honest. Social media is no longer optional. It’s the heartbeat of your event. The place where buzz starts, where brands feel human, and where a single story can fill a ballroom faster than any glossy invite ever could. But with so many tools flying at you, algorithms changing every quarter, influencers popping up […]
Advanced Social Media Hacks Every Event Entrepreneur Needs in 2025
Everyone posts. Few connect. You can have the prettiest feed in New York and still disappear in the scroll. Because this year, social media isn’t just about showing up. It’s about showing why you matter. Event pros who get it aren’t chasing likes. They’re building communities that convert. They know how to turn a scroll […]
The Event Planner Expo Opening Party: Why You Shouldn’t Skip It
Start your Expo experience early with complimentary cocktails, gourmet bites, and live entertainment at the Opening Party in NYC.
Creating a Customer Journey Map That Converts Guests Into Clients
You can throw a beautiful event. Everyone claps. The lighting is perfect. The food? Michelin-level. But if you’re serious about growth, you know that isn’t enough anymore. The real game? Turning casual guests into loyal clients who remember you long after the confetti’s cleaned up. That’s where the customer journey comes in. Not as a […]
How to Secure New Sponsorship Partners at The Event Planner Expo
Take your Expo experience further by learning how to connect with the right brands, pitch with impact, and foster long-term sponsorships.
The Event Pro’s Guide to Riding (and Surviving) Social Media Trends
In digital marketing, trends move at the speed of a swipe. One week, a sound is everywhere on TikTok, the next week no one remembers it. For event brands, that shift isn’t background noise. It can define how you’re seen, how your audience engages, and whether you’re building momentum or losing it with all your […]
Why Delegation Is the Secret Weapon for Event Growth
Trying to juggle every detail of an event on your own might sound impressive at first. You’re the hero. The one who does it all. But here’s the problem. Doing it all comes with a cost. Burnout. Stalled growth. Missed opportunities you don’t even see because you’re too deep in the weeds chasing invoices or […]
Growth Mindset in Event Planning: The Secret Sauce Behind Legends
Step into event planning and you’ll notice something fast. It’s not only about décor, timelines, or guest lists. The ones who truly stand out? They see growth as a lifestyle. They evolve. They adapt. They play with new ideas even when the rest of the room says, “too risky.” That’s the difference between being good […]
Brooklyn Horror Film Festival
Experience scares, surprises, and boundary-pushing films at the Brooklyn Horror Film Festival 2025. Taking place October 16th to 25th across Brooklyn, this premier genre festival is a must for horror fans and industry insiders alike.