Nothing Embodies Summer Like a Day at the Ballpark for a Yankees Game
Summer in New York City hits different when you’re in the Bronx cheering on the Yankees. The Bronx Bombers are bringing the heat with a lineup full of fan-favorite players and intense matchups. There’s no better way to spend a sunny afternoon or breezy evening in the city than at beloved Yankee Stadium. Home Runs […]
Team-Building with Pizza School NYC
NYC is known for fantastic pizza (the best, in our opinion.) Pizza School NYC has been on a mission to spread the joy of pizza-making since its opening in 2010. Founded by husband-and-wife team Mark and Jenny Bello, the school has become a go-to destination for pizza lovers from all over the world. Students leave […]
Networking in the Algorithm Age: How to Build Your Personal Brand as an NYC Event Planner on LinkedIn & TikTok
Remember networking? Back when before a “personal brand” when it meant lurking near the bar, gripping a glass of cheap Chardonnay, pretending to laugh at small talk you’d already forgotten, and stuffing business cards into your bag, thinking, Yep, I’ll definitely follow up. Fast forward to 2025. Those days are toast, along with flip phones […]
How to Win Over Executive Assistants (And Book More High-End Events)
Everyone’s chasing the C-suite but sleeps on the people who actually make the decisions. Let me say it loud: Executive Assistants run the show. They’re the gatekeepers, the decision-influencers, the ones actually booking the venue, the caterer, the agency. You name it. And yet? Most NYC event pros overlook them completely. Big mistake. At Fortune1000 […]
Content Collabs: How Smart Planners Partner with Speakers, Sponsors & Venues to Drive Visibility
Smart event planners know the real magic happens when you collaborate with your event speakers, sponsors, and venues and not just on logistics, but also on content. Done right, content partnerships can help you reach bigger audiences, boost brand visibility, and turn your event into the thing everyone’s talking about on Monday morning. Let’s break down […]
Generative AI Meets Event Marketing: 7 Ways Smart Planners Are Using AI to Drive Attendance
If your event marketing strategy still looks like it did in 2019, it’s time for a serious upgrade. The future is here and it’s powered by generative AI. Forget basic automation or predictive analytics. Generative AI is transforming how top-tier event planners craft campaigns, engage audiences, and most importantly, fill the room. From personalized content […]
The New Rules of Event SEO: How to Make Sure Your Event Gets Found (and Filled)
In New York City, where there’s an event happening on every corner, just putting together an incredible experience isn’t enough. If people can’t find it, they won’t show up. That’s where SEO comes in. Not the old-school kind filled with awkward keywords and shady tricks—but a modern strategy that helps your event land in front […]
Check Out the Summer Lineup on Broadway
There’s nothing like Broadway in the summer. The perfect post-show dinner in the Theater District. July 2025 has unforgettable performances, especially for families looking to make the most of school break. Whether you’re a local soaking in the culture or a visitor ticking off your NYC bucket list, Broadway is always one of the best […]
Guide to Farmer’s Markets in NYC
New York City farmer’s markets in the summertime is something locals look forward to every year. Coffee in hand, tote bag on your shoulder, and the scent of herbs and fresh bread in the air. NYC’s farmers markets have something for everyone. Here’s a roundup of standout farmer’s markets across the five boroughs: 📍 Manhattan […]
Celebrate Brooklyn All Summer: BRIC Brooklyn 2025
There’s something magical about summer in Brooklyn, especially when live music comes to Prospect Park’s Lena Horne Bandshell. For nearly five decades, BRIC Celebrate Brooklyn! has brought the borough together with a free outdoor concert series that’s as culturally captivating as the city itself. Now in its 47th season, BRIC Celebrate Brooklyn! 2025 is spotlighting […]