5 Benefits of Partnering with Other NYC Event Planners to Grow Your Business
The NYC event planning industry can be a bit competitive. Everyone wants to be the best and produce the biggest, most talked-about events. But don’t overlook the power of collaboration. In fact, joining forces with other top event pros in NYC can be the key to catapulting your event planning success. In the end, and […]
Creative Ways to Thank Your Event Planning Partners & Maintain Those Essential Relationships
We’re always talking about the importance of cultivating strategic relationships with your event vendors and sponsors. Your event planning business won’t thrive without those key partners. From top-notch NYC floral designers to exquisite catering services, you shine when they shine. And one of the most important steps to preserving your go-to list of event vendors […]
5 Reasons You Need a Marketing Professional for Your Event-Planning Business
People plan their own events all the time. Yet, your clients hire you because they want their events to be extraordinary. In the same way, you might be doing a decent job with your own marketing. But you may be ready for something extraordinary. In this article, we’ll help you weigh the benefits against the […]
Event Planning Business: How Today’s Event Planners Are Expanding Their Brands Successfully
As an NYC event planner, you know that the event industry landscape is fiercer than ever – and the heat is only rising. In fact, the industry is projected to soar to an eye-popping $2.5 trillion by 2035. That’s why today’s most successful event planners aren’t just creating unforgettable events – they’re expanding their event […]
5 Benefits of Blogging for Your Event Planning Website
Social media marketing gets all the love, but your event planning website does all the heavy lifting. And while email campaigns and paid ads might drive traffic to your site, they won’t keep people coming back. Keep your website visitors clicking through with a blog. Your blog will juice up your event planning website and […]
What You Can Learn from an Audit of Your Event Planning Website
When was the last time you gave your event planning website a good check-up? Experts recommend conducting a site audit at least once a year, but if your engagement is dropping or your leads have slowed, it’s time for immediate action. And at the lighting pace at which business moves today online, it’s probably an […]
5 Ways a Sales Funnel Fuels Your Event Marketing Strategy in 2025
When you were in college, you threw the Ramen noodles on the wall to see if they would stick and, therefore, were edible. We can’t agree that discount Ramen noodles can ever really be described as edible. But throwing them to the wall is a good way to measure your cooking success. But with marketing success, […]
Top 18 Corporate Event Trends for NYC Event Planners
Struggling to keep your NYC corporate events fresh? Feel like your corp event guests are yawning? You’re not alone. Attendee expectations are higher than ever right now. And the same old cocktail receptions and keynote speakers won’t cut it. The pressure is on to deliver high-energy, immersive (and uber-memorable) experiences that keep corporate event guests […]
How to Diversify Your Revenue Streams as an Event Planner
You’re an event planner first. There’s no questioning that. But it doesn’t mean you can’t be diversifying your event planning talents in new ways to create innovative revenue streams for your business. In fact, there are more opportunities than you know to grow in events-adjacent directions. And since you only have enough hours in the […]
10 Benefits of Developing Your Networking Skills As an Event Planner
Sure, event planning is about events. But it’s more about people, partnerships, connections. Success means building strong relationships that help you grow and, of course, pull off some pretty incredible NYC events. The right connections can land you dream clients and trusted vendors. So, how do you go about facilitating, nurturing, and building these kinds […]