5 Do’s & 5 Don’ts for Building Your Event Planning Business Brand
Branding your event planning business involves a complex series of layered initiatives, separate from your marketing efforts. Building your brand means assigning value and feeling to what you stand for and have to offer. And while it’s impossible to ever “arrive” at a branding conclusion (it’s an ongoing effort,) it’s often encouraging to be reminded […]
10 Ways to Use Video Marketing in Event Promotion: Strategies for Success
If you put forth a marginal effort to promote your events, you know to expect marginal attendance and engagement results. The better you are at pre-event promotion, the more successful your NYC events will be. So, in your event planning quest to boost visibility for your corporate and social events, how well are you leveraging […]
7 of the Hottest Activations for All Your NYC Events
Adding activations to your New York City events boosts engagement and creates memorable experiences for the attendees. By encouraging attendees to actively participate in the event, you create an immersive event. Not only does this improve the experience for your clients and their guests, but it also raises the profile of your event planning business. […]
Who’s On Your Event Team? 11 Insights for Delegating Event Planning Tasks
You may be a master at multitasking, but you can’t do it all. Having a skilled team to support you is essential for managing the many tasks and moving parts of producing a successful event. While every event may not require all of these individuals, having these individuals as resources can help you become a […]
Fully Immersive Events: 5 Top Audiovisual Professionals in NYC
As a professional event planner in New York City, you are only as good as the team of vendors that you work with to curate events. Larger and more elaborate events require larger and more skilled teams. If you are looking to grow your event planning business, then you need to expand your vendor list […]
Event Planning Blog: How to Start and Maintain a Successful Business Blog
As you embark on the exciting journey of starting your event-planning blog, it’s crucial to recognize that its success hinges on more than passion and creativity—it requires strategic planning and a clear understanding of your target audience. And when executed flawlessly, your blog can be game-changing for driving website traffic, boosting your event planning authority, […]
5 Benefits of Becoming a Sponsor at The Event Planner Expo 2024
Step into the spotlight and amplify your brand’s presence by becoming a sponsor at The Event Planner Expo 2024. As a sponsor, you unlock several benefits that not only elevate your brand’s exposure but also position you as a leader in the industry. From enhanced brand visibility to showcasing your products or services and generating […]
5 Insights to Wisely Manage Corporate Event Schedules & Timing
Corporate events require precision planning and coordination to ensure they accurately represent the hosting company. As an event planner, you are trusted to turn an idea into reality. One of the biggest challenges you face is creating a schedule and managing the timing. These events typically have multiple people involved in the planning and want […]
Inclusive Events: Creating Welcoming Spaces for All Attendees
Inclusive events and event planning isn’t a novel concept anymore. Today’s top event pros are always implementing new ways to make their events equitable, accessible, and authentically inclusive. And planning an inclusive and welcoming event requires careful consideration of the diverse needs, backgrounds, and preferences of all your event guests. Here are some key steps […]
7 Advantages of Finding a Business Mentor
The key to great business success lies in your ability to recognize that you can’t go it alone. Aligning yourself with other professionals and seeking mentorship can be game-changing for your event planning career. Finding an event planning business mentor offers numerous advantages, particularly for those new to the industry or seeking to enhance their […]