Event App Marketing: 6 Things to Know
Today’s event planners recognize just how valuable the event app is for event marketing and attendee engagement. Industry data says almost half of all event professionals are already using event apps, and widespread adoption is growing rapidly at 30%+ annually. But it’s important to know there are insights and best practices to follow to make […]
Does Your Event Planning Business Have a Brand Message?
As a NYC event planner, you might feel confident in your ability to market your events and promote your services. But what about your brand? Do you have a strong brand reputation and resonating brand message? If you’re not sure, there’s likely room for some branding improvement. And today, we’ll share just what today’s event […]
4 Traditional Advertising Methods That Still Win
With all the tips and tricks out there and so-called expert advice about digital marketing, it can be easy to overlook the value of traditional event advertising methods. But with nearly every person and brand vying for positions in the news feeds online, the digital marketplace is ridiculously cluttered and noisy. And event planners are […]
What to Look for in Event Management Software
Hosting events is a great way to bring businesses more clients and help them get noticed. But planning the perfect event is not an easy task. Even for the most experienced and skilled event planners, it is vital to ensure that no detail gets left unchecked. That’s why event management software can be an event planner’s […]
Email Marketing for Results: How to Improve Attendance with the Inbox
Email marketing can be a complex process, especially when promoting specific events. New York event planners like you rely on email campaigns to spread the word about upcoming events and to boost awareness of your event planning business. But to be effective today, with real results, you’re going to need a new playbook. Email is […]
How to Promote Yourself the Right Way As an Event Planner
There’s a common misconception out there about marketing your event services. It’s the notion that you have to be in “party mode” across all your channels. And it includes a marketing strategy that feels like splashing messages anywhere and everywhere. But if you subscribe to these strategies, you’re going to be running out of time […]
What Are the Different Event Planning Jobs?
Are you looking for a career where you can use your knack for organization, creativity, and people skills to make a difference? In the dynamic field of event planning, many opportunities await those with skill sets like yours. Join in as we talk about event planning jobs, and explore specific responsibilities and requirements. What Is […]
How to Design an Immersive Event Experience: Tips & Trends
The world of event designing has become more enthralling and enriched since the advent of immersive experiences. As innovation and creativity take center stage in event planning, more and more businesses and individuals are looking to plan an immersive event. Whether a brand wishes to plan a dynamic and innovative conference or a tech-loving consumer […]
8 Great Ideas For Your Corporate Events
Corporate events offer a fantastic opportunity to strengthen team bonds, promote company culture, and foster professional growth. However, corporate events often get a bad rap. Why? Mainly because employees feel obligated to go even if they don’t want to. Many companies are now looking for ways to change that by creating corporate event ideas that […]
How to Improve Your Event Vendors & Services Partnerships
As a New York event planner, you know your curated engagements are only going to be as monumental as the team of coordinated event vendors you’re able to assemble. You can have the most brilliant plans and designs. But if your event vendor relationships are rocky or non-existent, there could be event execution problems. So, […]