6 Event Planning Skills You Can Always Be Sharpening
To be a successful event planner in today’s economy, you’ll need to be dynamic and flexible. And you’ll want to be constantly looking for ways to improve your event planning skills. Look for ways to boost how you find your creativity, how you manage event budgets, and how you problem-solve. Moreover, you can explore these […]
How ChatGPT Can Help Your Event Planning Business (And How It Can’t)
These days, it seems there’s a new technology becoming all the rage every day. And one of the latest innovations is ChatGPT. Have you heard about it? This new AI chatbot tool is taking the content community by storm, including businesses and marketers looking for new ways to create compelling messages and ads. Launched in […]
How Today’s Event Planners Are Hosting Even Bigger NYC Events
If you’ve been around in the events industry long enough, you’ll recognize certain trends in the business today that just weren’t a “thing” ten years ago. One of the characteristics of today’s events, conferences, and celebrations you might notice is the sheer size and scope of the events themselves. Today’s conferences are bigger than ever. […]
Business Pulse Check: 6 KPIs Event Planners Should Be Evaluating
New York event planners can always be exploring new ways to improve and grow the success of their events and conferences. But to really keep up with a business pulse check, you need to make sure you’re measuring the right metrics. Key performance indicators (KPIs) for event planners can vary, depending on the nature of […]
5 Examples of Experiential & Event Marketing for Today’s Event Pros
New York event planners are masters when it comes to curating corporate events, product launches, and brand activations. And when leading brands and companies need fresh new ideas for marketing, event planners like you can bring the inspiration in the form of experiential marketing. Today, we’ll share some incredible examples of experiential and event marketing. […]
Stop Overspending on These 3 Event Planning Amenities
If you had the freedom to introduce every fun and thrilling event amenity for your event planning clients, you would. But there’s always a budget to adhere to and keep in mind as you introduce new elements and ideas. Today, we’ll share insights to help you stick within those budgets and without compromising. Stop overspending […]
Trade Show Planning Advice Today’s Event Planners Need to Hear
There’s event planning. Then there’s New York trade show planning. And for any New York event planners who curate industry conferences, expos, and trade shows, there is a new rulebook of strategies to make sure they’re engaging and successful. This is the advice today’s NYC event planners need to hear to ensure continued success when […]
Ready to Scale Your Event Business? 3 Signs It’s Time to Hire
Let’s talk growing pains. As your event planning business continues to curate incredible events, your client lists grow. And as you take on more event clients, you realize it’s getting harder and harder to manage your time, efforts, and deliverables. But how can you know you’ve finally reached that point in your business that it’s […]
4 Ways to Gain More Exposure & Awareness for Your Event
Planning a successful event means learning how to master the art of generating buzz, exposure, and awareness. Today, we’ll share a few methods to improve how you create excitement with marketing and messaging. And hopefully, you’ll be inspired to get creative about boosting attraction for all your New York events. Dedicated Event Websites You might […]
Boost Your Client Conversions with These 9 Sales Insights
Your event planning business will only grow and scale if you’re able to successfully close more sales and boost client conversions. This requires a dedicated strategy involving outreach and messaging, both online and in person. And you might already have a reliable sales process in place that has worked well in the past. But today’s […]