Top Networking Tips for Event Planners Looking to Grow Their Business in NYC
New York City is one of the most competitive markets in the event planning industry, and growing your business here requires more than just talent and expertise—it requires strategic networking. With countless opportunities to connect, collaborate, and engage, building a strong professional network around your business is essential for standing out in the Big Apple. […]
Email Marketing Campaigns That Drive Bookings for NYC Event Planners
You’re no stranger to promoting NYC events. It’s in your blood and comes second nature to you. When you need to pack a house, you know how to get the word out – and in a big way. But what about marketing your own business? Are you just as savvy about landing event clients as […]
Why Event Planners Love The Event Planner Expo
The Event Planner Expo is New York’s premier conference where the best of the events and hospitality industries come together. Plan to learn, form strategic partnerships, and have an absolute blast over three incredible days! See why so many global event planning professionals love this conference and learn how to make the most of your […]
Does Your Event Planning Sales Pitch Need Work? 8 Improvements to Close More Deals
You’re elbow-deep into another pint of Ben and Jerry’s, reliving the sales pitch meeting in devastating detail. You wonder, Where did it go wrong? You thought it went well. You laughed. They laughed. There was a spark of connection. No, more than a spark, you were on fire. But it all combusted when the prospective […]
7 Ways to Start Banking More Event Client & Guest Reviews Online
For event planners, having online reviews is a must for attracting new clients. While you can sit back and wait for people to write a review on their own, this is not the best strategy. You won’t get as many positive reviews as possible if you put some effort into collecting positive reviews. Start by […]
Event Leads vs. Event Prospects: How to Customize Your Sales Funnel
Landing new event clients in NYC can feel like you’re competing in an Olympic marathon—but with the right marketing and sales strategies, you’ll be crossing that finish line with a line-up of eager clients! One common question for event planners is: what’s the difference between event leads and prospects, and how do I tailor my […]
3 Ways to Step Up Your Game in Landing Event Sponsors
As you look to 2025 and develop new plans to step up your event planning game, consider your approach to landing event sponsors. It’s one of the most essential avenues for generating event revenue. And, ultimately, it’s a game-changer for producing wow factor-level NYC events. And there’s no shortage of brands, companies, and potential sponsors […]
The Importance of Personal Branding for Event Planners
You live in New York City, and that means you’re no stranger to the power of branding. You’re confronted with branding the last Thursday of every November when you see a giant inflatable turkey bobbing its way down 34th Street. You see branding in action when you watch the tourists ice skating in midtown. And […]
5 Benefits of Retargeting Ads & How They Work for Events
For an ad to be most effective, it needs to appear in front of someone multiple times. Generally, it takes multiple appearances before they have some sort of recognition. It takes more appearances before the person recognizes and remembers the ad. Then, it takes even more appearances for the person to remember the ad and […]
Event Video Marketing: 6 Do’s & Don’ts
With video being the most effective marketing medium, it should be a part of your event marketing strategy. It is versatile enough for effective messaging and branding in various campaigns on multiple platforms. Making videos is relatively accessible, as almost everyone has a smartphone with a high-quality camera. However, your event planning business deserves forethought. […]