Content Marketing & Infographics: 9 Ways to Boost Event Buzz
Your event is the best out there, and you want it to get all the attention it deserves. But pushing through the online chatter is challenging. You’ll need all of your marketing tools to reach your intended audience and put your event at the top of their minds. In this article, we share our top […]
How to Use Drip Email Campaigns to Build Interest in Your NYC Events
Those in the know use the word “drip” in a specific context. A modern slang meaning “very cool, awesome, and stylish,” to have drip means you have it going on. Drip email campaigns, on the other hand, derive their name from the steady “drip” of emails sent to recipients. A nod to irrigation systems, drip […]
Growth vs. Scaling: How Today’s Event Planners Can Achieve Both
To succeed in your event planning business, you need to understand how to scale and grow. While you could do just either one of these, this isn’t the optimum approach. By combining growth and scaling in your long-term strategy plan, you can expand your business in a controlled method. That way, you can take calculated […]
6 Ways to Grow Your Business at The Event Planner Expo 2024
So, how’s 2024 treating your event planning business so far? Are you landing more clients this year? Did you launch a new event planning niche or website? Have you networked enough with the right people? More importantly, are you growing or improving your skills? If you feel like there’s always room for improvement, there’s one […]
Insights for Crafting & Sending the Most Attractive Event Invitations
We’ve lost something in our culture of all-day yoga pants and texting acronyms. After all, how sincerely can you wish someone a happy birthday when you only tap out three letters, HBD, instead of spelling the words out? Isn’t wishing for your friend’s happiness worth, at the very least, searching out an appropriate emoji? Sure, […]
Avoid These Common Event Advertising Mistakes & See Immediate Success
When establishing and growing your event planning business, you can expect to make a few marketing and advertising mistakes. Maybe you chose the wrong platform to promote an event, or you overlooked a typo on a gala invitation. Mistakes in advertising your events and services are just inevitable. However, identifying and correcting them early on […]
5 Ways to Incorporate the Taste of NYC Into Your Events
New York City is a melting pot of cultures, customs, and cuisines. It’s a reflection of the city’s diversity and culinary creativity. NYC event planners are able to tap into any cuisine they want when hosting all types of events, from corporate to social. The array of flavors available here is unmatched and will bring […]
How to Develop Your Event Planning Brand, Logo & Image
Developing a strong event planning brand, logo, and image is crucial to distinguish your business and attract clients. Here’s a step-by-step guide, great for those of you just embarking on your business journey as an event planning professional! Step 1: Define Your Brand Identity Know who you are and how your mission and vision fit […]
How to Create a Strong Event Planning Brand for Your Business
You could have the best event planning business in your market. But if no one knows about it, then you aren’t getting the leads and clients that you should. As an event planner, you have to convince people to trust you enough to use your business. Having a strong event planning brand helps the business […]
5 Signs Your Event Planning Website Needs a Reboot
Users form an opinion about any website they visit within 0.05 seconds. If your website doesn’t give the right impression, your event planning business could lose out. A website is often the first experience that people have of a business. You need your website to align with the experience you want clients to have when […]