The Role of Social Media Marketing in Event Promotion: Strategies for Success in 2024
It’s no secret. If any business wants to really get on the radar of its clients, it HAS to be on social media. But a mere presence alone isn’t going to move the needle with social media marketing. And when it comes to event planners who need proven platforms for event promotion, social media is […]
The Power of Networking: How to Build Strong Event Vendor Relationships
Networking as a professional NYC event planner is an indispensable tool in building strong vendor relationships, essential for the success of any business. Establishing genuine connections with NYC event vendors can foster trust, reliability, and mutual respect, paving the way for fruitful partnerships. Here are some strategies to harness the power of networking and cultivate […]
9 Top Event Planning Newsletters Pros Should Subscribe to Right Now
As an entrepreneur and New York event planner, you need to immerse yourself in all the best resources and learning opportunities possible. Even when you’re not planning NYC events and celebrations, you can be venturing out to attend networking events, meet new partners, and discover inspiration for new event trends. But don’t overlook the learning […]
Explore Facial Recognition Tech at Your NYC Events
The events industry continues to innovate with game-changing technology that expands the guest experience and streamlines how event planners like you pull these events together. Mobile apps and scannable QR codes are just a couple of examples of how your guest engagement is enhanced. But what about facial recognition software? Have you tapped into it […]
Measuring Event ROI: 7 Things to Measure & Improve
As an event planner, you make it your business to plan successful events that fit within your client’s budget. Your pricing needs to account for the event’s cost while generating a desirable ROI. Tracking a series of event metrics is the only way to know your actual ROI so that you can continue to improve. […]
6 ROI-Driven Reasons Event Planners Should Attend Industry Conferences
There is no better way to improve your event planning business than to attend an event planning industry conference hosted by experts in event planning. Connecting with other industry professionals can optimize your business and increase your ROI. From networking to continuing education and learning about innovative technology, industry conferences can positively impact your bottom […]
Wearable Technology & Events: 5 Ideas to Consider
It is time to embrace the future and use wearable technology in your event planning business. Despite what many people think, wearable technology is no longer just a fun novelty. As an event planner, you can use this technology to take your events from ho-hum to over-the-top memorable. Plus, they offer impressive ROI, making your […]
3 Reasons to Collaborate with Other Event Professionals in 2024
We’re always promoting the many benefits of working together as event professionals. United, our insights can help to elevate an industry and keep the future of events growing and adapting. But there are additional advantages to consider, too. Whether you’re working with one other event planner to collaborate in curating a private event or you’re […]
Start Landing More Corporate Events in New York: A Guide for Securing More Corporate Event Clients in 2024
Securing corporate events and clients in bustling hubs like NYC requires a strategic approach. As we enter 2024, the landscape is evolving, demanding event professionals stay ahead of the curve. The blog aims to serve as your compass, offering insights and actionable strategies to attract and land more corporate event clients in the heart of […]
10 Top Business YouTube Channels to Skyrocket Your Business
As an entrepreneur and event planning professional, you’re always on the hunt for inspiration and mentorship for running your business. And while there are TONS of great influencers and voices out there with proven track records of success, there are a few that offer value to event planners in a unique and applicable way. Today, […]