9 Top Event Planning Newsletters Pros Should Subscribe to Right Now

As an entrepreneur and New York event planner, you need to immerse yourself in all the best resources and learning opportunities possible. Even when you’re not planning NYC events and celebrations, you can be venturing out to attend networking events, meet new partners, and discover inspiration for new event trends. But don’t overlook the learning […]

Explore Facial Recognition Tech at Your NYC Events

The events industry continues to innovate with game-changing technology that expands the guest experience and streamlines how event planners like you pull these events together. Mobile apps and scannable QR codes are just a couple of examples of how your guest engagement is enhanced. But what about facial recognition software? Have you tapped into it […]

Measuring Event ROI: 7 Things to Measure & Improve

As an event planner, you make it your business to plan successful events that fit within your client’s budget. Your pricing needs to account for the event’s cost while generating a desirable ROI. Tracking a series of event metrics is the only way to know your actual ROI so that you can continue to improve.  […]

6 ROI-Driven Reasons Event Planners Should Attend Industry Conferences

There is no better way to improve your event planning business than to attend an event planning industry conference hosted by experts in event planning. Connecting with other industry professionals can optimize your business and increase your ROI. From networking to continuing education and learning about innovative technology, industry conferences can positively impact your bottom […]

Wearable Technology & Events: 5 Ideas to Consider

It is time to embrace the future and use wearable technology in your event planning business. Despite what many people think, wearable technology is no longer just a fun novelty. As an event planner, you can use this technology to take your events from ho-hum to over-the-top memorable. Plus, they offer impressive ROI, making your […]

3 Reasons to Collaborate with Other Event Professionals in 2024

We’re always promoting the many benefits of working together as event professionals. United, our insights can help to elevate an industry and keep the future of events growing and adapting. But there are additional advantages to consider, too. Whether you’re working with one other event planner to collaborate in curating a private event or you’re […]

10 Top Business YouTube Channels to Skyrocket Your Business

As an entrepreneur and event planning professional, you’re always on the hunt for inspiration and mentorship for running your business. And while there are TONS of great influencers and voices out there with proven track records of success, there are a few that offer value to event planners in a unique and applicable way. Today, […]

Grow Your Event Planning Business’ Following on Instagram with these 12 Insights

You’re no event-planning newbie. You already have a presence on all of the most happening social media platforms, including Instagram. You’re an old pro when it comes to posting snapshots of your swank New York events for your legion of Instagram followers to ogle over. Wait—what’s that? You don’t have a gazillion followers on Instagram? […]

Unlocking the Potential of Event Analytics for Data-Driven Decisions

Event analytics utilization can help you measure and evaluate your event performance and identify areas for improvement and growth. In other words, data and analytics can help you make informed decisions that enhance your event outcomes and impact. But how can you unlock the potential of event analytics for data-driven decisions? What are the best […]