Benefits of Becoming a Sponsor at The Event Planner Expo 2024
The Event Planner Expo attracts thousands of event professionals, hospitality businesses, and global brands to NYC for three full days of high-energy networking and growth. From the Opening Party to the Day 2 Speaker Series and every lounge, party, and networking opportunity in between, this is where event pros come to shine. Yes, get your […]
7 Reasons You Can’t Miss The Event Planner Expo 2024
If you’re in the event planning space, either as a professional planner or provider of event services, you know how important it is to attend various conferences and industry events. It’s where you meet new people and find new clients. It’s where you can scope out the competition and stay up to date with the […]
Growth vs. Scaling: How Today’s Event Planners Can Achieve Both
To succeed in your event planning business, you need to understand how to scale and grow. While you could do just either one of these, this isn’t the optimum approach. By combining growth and scaling in your long-term strategy plan, you can expand your business in a controlled method. That way, you can take calculated […]
The Event Planner’s Marketing Toolkit: 9 Must-Haves to Include in Yours
You may have planned the GOAT rave, but if no one shows, did it really happen? As a NYC event planner, you get your kicks planning epic events for one reason: bringing people together. That’s what it’s all about, and that’s why you need a marketing toolkit that will get the word out and bring […]
5 Benefits of Collaborating with Other Event Planning Professionals
New York City is known as a cutthroat market, so the idea of collaborating with other event planning professionals may seem ludicrous. After all, they’re the competition, right? Not so fast. Forming strategic partnerships and collaborating with others in the industry may have more advantages than you think. Let’s talk about five benefits of collaboration […]
6 Ways to Grow Your Business at The Event Planner Expo 2024
So, how’s 2024 treating your event planning business so far? Are you landing more clients this year? Did you launch a new event planning niche or website? Have you networked enough with the right people? More importantly, are you growing or improving your skills? If you feel like there’s always room for improvement, there’s one […]
How to Develop Your Event Planning Brand, Logo & Image
Developing a strong event planning brand, logo, and image is crucial to distinguish your business and attract clients. Here’s a step-by-step guide, great for those of you just embarking on your business journey as an event planning professional! Step 1: Define Your Brand Identity Know who you are and how your mission and vision fit […]
How to Create a Strong Event Planning Brand for Your Business
You could have the best event planning business in your market. But if no one knows about it, then you aren’t getting the leads and clients that you should. As an event planner, you have to convince people to trust you enough to use your business. Having a strong event planning brand helps the business […]
5 Signs Your Event Planning Website Needs a Reboot
Users form an opinion about any website they visit within 0.05 seconds. If your website doesn’t give the right impression, your event planning business could lose out. A website is often the first experience that people have of a business. You need your website to align with the experience you want clients to have when […]
Growing Your Event Business? 6 Tasks You Should Be Outsourcing
You’re moving up in the world. You may have started out as a fledgling NYC event planner with a WordPress website and a dream in your heart. But now you’re booking events and taking names. Go, you! As you climb your way into the big league of NYC event planning, you’ll have greater success and […]