11 Must-Attend Event Planning Conferences 2024 (October is a BIG one!)
As an event planner or event services professional, you know the business-boosting benefits of attending industry conferences. And 2024 is chock full of great event planning conferences and expos. But as we round the corner to the last half of the year, there are a few must-attend conferences to add to your list. While these […]
Innovations in Event Planning: Shaping the Future of Gatherings
The event industry is experiencing a period of phenomenal transformation. Gone are the days of static presentations and paper registration forms. Today, cutting-edge technologies are reshaping how we gather, fostering a more immersive, interactive, and data-driven event experience. From virtual reality experiences transporting attendees to new worlds to intelligent matchmaking algorithms connecting like-minded individuals, event […]
9 Strategies for Effective Event Marketing in New York
Let’s put our marketing hats on for a minute. How effective are your event marketing strategies right now? Are you selling more event tickets? Are you landing more event planning clients in your target niche? If you’re not, or worse, not sure, keep reading. These nine marketing strategies are must-haves in any New York event […]
21 New York City Event Planning Resources You Can’t Miss
It takes a village, right? As a New York event planning pro, your success depends on the skills and diligent expertise of fellow planners, event services vendors, and more. When it comes to marketing campaigns, branding efforts, and advertising your event planning business, you’re going to need the same approach. It takes more than a […]
Storytelling in Sales: How to Craft Compelling Narratives to Win Event Clients
You don’t need to look far to see how stories fuel memorable marketing ads. “Legend of the Lizard,” “The Man Your Man Could Smell Like,” and “The Most Interesting Man in the World” are just a few examples, and you can probably name the brand associated with each one. However, businesses that rely on face-to-face […]
Overcoming Imposter Syndrome: Strategies for Building Confidence as an Event Planner
Your colleagues look so put together. When you rub shoulders with other, more experienced NYC event planners, you notice an air of self-confidence that puts you on pins and needles. You stand up straighter, steady your voice and prepare your best Mathew McConaughey handshake. Because you can’t let them know that deep down you’re a […]
Entrepreneurial Mindset: Cultivating the Attitudes and Habits That Lead to Event Success
Any successful event requires an event planner who takes the lead with confidence, is organized and creative, and has top-notch interpersonal skills. Event planning is both incredibly rewarding and can also be very stressful. From coordinating logistics, managing budgets, communicating with clients and vendors, and making sure to create a memorable experience for your guests, […]
Social Selling: Using Social Media to Drive Event Planning Sales
Event planning is a competitive profession. It’s a crowded market where event planners are constantly competing for clients. The importance of standing out and extending your reach cannot be overstated. In today’s digitally connected world, a great way to connect with people and build relationships is to utilize social selling. This strategic tool uses social […]
10 Traits of Successful Entrepreneurs: What Sets Them Apart
Starting an event business can be an exciting and nerve-wracking experience. You want it to succeed but aren’t sure how to take an idea from conception to reality. A good place to start is by looking inward. Successful entrepreneurs and event planners tend to have common traits that set them apart. By developing these traits […]
Embracing Failure: How Event Setbacks Can Fuel Entrepreneurial Growth
Failure for event planners is often a public affair. A groovy DJ gets booked for a crowd more suited to mellow jazz. The bride’s face swells because the cake-contained tree nuts. The festival didn’t sell enough tickets to cover costs. So, how can you use these setbacks as fuel for entrepreneurial growth? The number of […]