Wearable Technology & Events: 5 Ideas to Consider

It is time to embrace the future and use wearable technology in your event planning business. Despite what many people think, wearable technology is no longer just a fun novelty. As an event planner, you can use this technology to take your events from ho-hum to over-the-top memorable. Plus, they offer impressive ROI, making your […]

3 Reasons to Collaborate with Other Event Professionals in 2024

We’re always promoting the many benefits of working together as event professionals. United, our insights can help to elevate an industry and keep the future of events growing and adapting. But there are additional advantages to consider, too. Whether you’re working with one other event planner to collaborate in curating a private event or you’re […]

10 Top Business YouTube Channels to Skyrocket Your Business

As an entrepreneur and event planning professional, you’re always on the hunt for inspiration and mentorship for running your business. And while there are TONS of great influencers and voices out there with proven track records of success, there are a few that offer value to event planners in a unique and applicable way. Today, […]

Grow Your Event Planning Business’ Following on Instagram with these 12 Insights

You’re no event-planning newbie. You already have a presence on all of the most happening social media platforms, including Instagram. You’re an old pro when it comes to posting snapshots of your swank New York events for your legion of Instagram followers to ogle over. Wait—what’s that? You don’t have a gazillion followers on Instagram? […]

Unlocking the Potential of Event Analytics for Data-Driven Decisions

Event analytics utilization can help you measure and evaluate your event performance and identify areas for improvement and growth. In other words, data and analytics can help you make informed decisions that enhance your event outcomes and impact. But how can you unlock the potential of event analytics for data-driven decisions? What are the best […]

16 LinkedIn Marketing Strategies for Event Planners

You won’t find cat videos. You won’t find vacation updates. And you won’t find memes, at least not the inappropriate ones your weird cousin shares at 3 am. What you will find on LinkedIn is a digital utopia for business-to-business networking. In this article, we’ll explain how event planners can use LinkedIn marketing strategies to […]

Prioritizing Self-Care: 8 Ways Event Planners Can Stay Energized

Self-care is one of the trendiest topics in recent years. Prioritizing caring for one’s mental and physical health is important for a healthy work-life balance. It also helps reduce the instances of burnout. Self-care can be hard to work into busy schedules, especially for driven New Yorker event planners like you who have places to […]

How to Launch Your Event Planning Business in 2024

You’ve sat on the sidelines long enough. The dream of becoming an event planning professional is coming together as you take steps toward realizing your career vision. You’ve planned and scratched notes for yourself – it’s time to make it official. You’re ready to start your own event-planning business and step into the exciting realm […]

The Top 101 Marketing Conferences for 2024

Have you ever felt like you’re on an endless quest to keep up with the latest trends in our fast-paced industry? From groundbreaking marketing strategies to unparalleled networking, these top 100 events are more than just meetings. They’re incubators for innovation and growth in marketing. Buckle up because 2024 is bringing a lineup of marketing […]